Integrated Paid Social Campaigns Transform Marketing Plans

A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]

Michael Ray
Jun 26

You Need to be More Mediagenic

This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns

Brian Bennett
Brian Bennett
Apr 3

7 Ways to Survive and Thrive in Marketing

The traditional ad agency model is dead. Truth is, it was already drawing its last breaths back in the early 2000s in the heyday of flip phones and dial-up-internet. Flash-forward to 2018 and we’ve evolved from ad makers to content producers, from media buyers to creators of owned media. The industry has completely transformed into […]

Brian Bennett
Brian Bennett
Mar 26

Six Essential Ingredients of Optimization-Based Media and Campaign Planning

There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]

stir agency milwaukee
STIR Staff
Feb 28

How You Can Produce a Super Bowl-Worthy Marketing Campaign on a Small Budget

You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.

Brian Bennett
Brian Bennett
Feb 1

How To Survive The Facebook Apocalypse

Your social media strategy will need to get a whole lot smarter if you want to reach your customers and advocates. Facebook CEO Mark Zuckerberg has recently implemented a new algorithm for the type of content members will see; he stated that the network will help people have “more meaningful social interactions” versus finding “relevant […]

Michael Ray
Feb 1

5 Critical Considerations for Your Integrated Inbound Marketing Program

Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]

stir agency milwaukee
STIR Staff
Jan 24

Speak the Language: Writing Content for Different Media Types

Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.

stir agency milwaukee
STIR Staff
Oct 27

Online Reputation Management: Balancing Reactive and Proactive Across PR, Social and Digital

Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]

stir agency milwaukee
STIR Staff
Sep 14

Advanced Attribution Modeling

An array of advertisements and messaging hit us across all of our electronic platforms and media daily. We as consumers see ads while watching TV, browsing online, searching social media, reading emails and even while driving our cars listening to the radio. For marketers, determining how to influence a consumer can be tricky – what […]

stir agency milwaukee
STIR Staff
Aug 1

Eight Steps to a Successful Rebrand

When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]

Brian Bennett
Brian Bennett
Jun 12