Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
A key premise of our marketing philosophy is that integration generates marketing leverage.
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.
Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]
Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]