How to Engineer a Brand Turnaround
Brian Bennett
Oct 22
Oct 22
Featured
Read more
Strike an Emotional Chord
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
Brian Bennett
Apr 18
Apr 18
Share The Benefit
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Brian Bennett
Apr 3
Apr 3
You Have Three Seconds, Entertain Me: How to Create a High-Impact Ad Campaign
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Brian Bennett
Apr 1
Apr 1
9 Ways to Measure Your Story’s PR Potential
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.
STIR Staff
Mar 13
Mar 13
Client Collaboration: Our Secret Weapon
Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.
Brian Bennett
Mar 8
Mar 8
Speak to the Persona
Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Brian Bennett
Feb 21
Feb 21
Be an Active Brand in Any Industry
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
Brian Bennett
Feb 14
Feb 14
Integration = Leverage
A key premise of our marketing philosophy is that integration generates marketing leverage.
Brian Bennett
Dec 26
Dec 26
Disrupt Mediocrity
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.
Brian Bennett
Dec 13
Dec 13
Typography, the King of Branding!
Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.
STIR Staff
Oct 30
Oct 30
Why STIR Uses the Term “Messaging” to Describe Our Work Product
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
Brian Bennett
Oct 17
Oct 17
Be the Talk of the Trade Show with Earned Media
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Christel Henke
Sep 24
Sep 24