A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns
The traditional ad agency model is dead. Truth is, it was already drawing its last breaths back in the early 2000s in the heyday of flip phones and dial-up-internet. Flash-forward to 2018 and we’ve evolved from ad makers to content producers, from media buyers to creators of owned media. The industry has completely transformed into […]
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]
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