Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.
Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]
An array of advertisements and messaging hit us across all of our electronic platforms and media daily. We as consumers see ads while watching TV, browsing online, searching social media, reading emails and even while driving our cars listening to the radio. For marketers, determining how to influence a consumer can be tricky – what […]
When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]
Working the marketing world means there is always change occurring. Here’s your chance to get ahead of everyone else with inbound marketing.
Ask yourself some tough questions to generate action Integrated Inbound Marketing utilizes offers and incentives to entice consumers to pay them a visit. Developing compelling offers can be challenging in the best-case scenario, and frustrating in the worst. Depending upon the channels and approach selected to promote the offers, different strengths and angles can be […]
I recently spoke on a panel titled, Content Marketing: Creating a compelling mix, where we discussed content and inbound marketing. It was a great conversation that started around the creation of content, but one of the questions asked really got me thinking: “should we pay to promote our content?” My answer – sounds like a […]
For small businesses, the golden age of marketing is today. A paradigm shift in the way we approach our work as marketers has given smaller companies a leg up. Today, a small company can feasibly compete with global corporations. In the old days, you needed big money to be in the game. Now, businesses can […]
Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]
Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.
As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.
Traditional television commercials are familiar, comfortable and understood by most. So, what is the appeal of online videos?