Super Bowl Ads 2024
Brian Bennett
Feb 12
Feb 12
Featured
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Speak to the Persona
Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Brian Bennett
Feb 21
Feb 21
Be an Active Brand in Any Industry
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
Brian Bennett
Feb 14
Feb 14
Integration = Leverage
A key premise of our marketing philosophy is that integration generates marketing leverage.
Brian Bennett
Dec 26
Dec 26
Disrupt Mediocrity
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.
Brian Bennett
Dec 13
Dec 13
Typography, the King of Branding!
Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.
STIR Staff
Oct 30
Oct 30
Why STIR Uses the Term “Messaging” to Describe Our Work Product
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
Brian Bennett
Oct 17
Oct 17
Be the Talk of the Trade Show with Earned Media
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Christel Henke
Sep 24
Sep 24
Selling By Storytelling: 4 Ways We STIR Up A Compelling Narrative
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
STIR Staff
Aug 1
Aug 1
Integrated Paid Social Campaigns Transform Marketing Plans
A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]
STIR Staff
Jun 26
Jun 26
You Need to be More Mediagenic
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns
Brian Bennett
Apr 3
Apr 3
Six Essential Ingredients of Optimization-Based Media and Campaign Planning
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]
STIR Staff
Feb 28
Feb 28
5 Critical Considerations for Your Integrated Inbound Marketing Program
Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]
STIR Staff
Jan 24
Jan 24