Why STIR Uses the Term “Messaging” to Describe Our Work Product
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
Be the Talk of the Trade Show with Earned Media
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Selling By Storytelling: 4 Ways We STIR Up A Compelling Narrative
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
Integrated Paid Social Campaigns Transform Marketing Plans
A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]
You Need to be More Mediagenic
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns
Six Essential Ingredients of Optimization-Based Media and Campaign Planning
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]
How You Can Produce a Super Bowl-Worthy Marketing Campaign on a Small Budget
You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.
5 Critical Considerations for Your Integrated Inbound Marketing Program
Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]
Speak the Language: Writing Content for Different Media Types
Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.
Online Reputation Management: Balancing Reactive and Proactive Across PR, Social and Digital
Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]
Eight Steps to a Successful Rebrand
When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]
Do’s and Don’ts of Integrated Inbound Marketing
Working the marketing world means there is always change occurring. Here’s your chance to get ahead of everyone else with inbound marketing.