Featured

Is Great Brand Marketing Just a Fantasy?

Brian Bennett
Jun 20

You Need to be More Mediagenic

This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns

Brian Bennett
Apr 3

Six Essential Ingredients of Optimization-Based Media and Campaign Planning

There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]

STIR Staff
Feb 28

5 Critical Considerations for Your Integrated Inbound Marketing Program

Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]

STIR Staff
Jan 24

Speak the Language: Writing Content for Different Media Types

Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.

STIR Staff
Oct 27

Online Reputation Management: Balancing Reactive and Proactive Across PR, Social and Digital

Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]

STIR Staff
Sep 14

Eight Steps to a Successful Rebrand

When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]

Brian Bennett
Jun 12

Do’s and Don’ts of Integrated Inbound Marketing

Working the marketing world means there is always change occurring. Here’s your chance to get ahead of everyone else with inbound marketing.

STIR Staff
May 3

Short Attention Span Theatre

Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]

Brian Bennett
Jun 27