How Strategic Marketing Can Help You Accomplish Your Business Goals

Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]

Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.

As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.

Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.

Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.

Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]

Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]