Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]
Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.
As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.
Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]
Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.
All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]
Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that deliver.
Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]
The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]
We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.