Why You Need a Strong Brand Voice on Social Media
Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]
Want Brilliant Marketing Success? Follow These Five Essential Steps to Integrate Brand Culture
Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
A Brilliant Marketing Message Strategy is Simple
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.
Four Ways to Leverage LinkedIn to Increase Brand Awareness
All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]
Activate Your Marketing Plan For Amazing ROI
Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]
Three Reasons Why Content Marketing = Mainstream Marketing
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that deliver.
Planning for Success: 3 Principles of Writing a Brilliant Marketing Plan
Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]
The Power of Disruptive Creative
The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]
It’s Time to Redefine Integrated Marketing
We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.
Healthcare and Hospital Marketing – 4 Tips for Boosting Your Brand Equity
Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]