Short Attention Span Theatre

Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]

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Brian Bennett
Jun 27

The 7 Steps to Branding Redesign

Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.

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Brian Bennett
Apr 12

The Importance of Internal Branding

As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.

stir agency milwaukee
STIR Staff
Mar 1

Why You Need a Strong Brand Voice on Social Media

Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]

stir agency milwaukee
STIR Staff
Jun 23

Four Ways to Leverage LinkedIn to Increase Brand Awareness

All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]

stir agency milwaukee
STIR Staff
Oct 7

Activate Your Marketing Plan For Amazing ROI

Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]

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Brian Bennett
Dec 5

Planning for Success: 3 Principles of Writing a Brilliant Marketing Plan

Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]

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Brian Bennett
May 18

The Power of Disruptive Creative

The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]

stir agency milwaukee
STIR Staff
Apr 29