A 25-Year Look Back in the Agency Business
Brian Bennett
Jun 19
Jun 19
Featured
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5 Critical Considerations for Your Integrated Inbound Marketing Program
Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]
STIR Staff
Jan 24
Jan 24
Speak the Language: Writing Content for Different Media Types
Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.
STIR Staff
Oct 27
Oct 27
Online Reputation Management: Balancing Reactive and Proactive Across PR, Social and Digital
Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]
STIR Staff
Sep 14
Sep 14
Eight Steps to a Successful Rebrand
When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]
Brian Bennett
Jun 12
Jun 12
Dos and Don’ts of Integrated Inbound Marketing
Working the marketing world means there is always change occurring. Here’s your chance to get ahead of everyone else with inbound marketing.
STIR Staff
May 3
May 3
Short Attention Span Theatre
Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]
Brian Bennett
Jun 27
Jun 27
The 7 Steps to Branding Redesign
Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.
Brian Bennett
Apr 12
Apr 12
The Importance of Internal Branding
As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.
STIR Staff
Mar 1
Mar 1
Why You Need a Strong Brand Voice on Social Media
Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]
STIR Staff
Jun 23
Jun 23
Want Brilliant Marketing Success? Follow These Five Essential Steps to Integrate Brand Culture
Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
Brian Bennett
May 5
May 5
A Brilliant Marketing Message Strategy is Simple
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.
Brian Bennett
Apr 9
Apr 9
Four Ways to Leverage LinkedIn to Increase Brand Awareness
All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]
STIR Staff
Oct 7
Oct 7