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Healthcare and Hospital Marketing – 4 Tips for Boosting Your Brand Equity

Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]

Brian Bennett
May 17

Technology is Fascinating but Boring Without Creativity.

I am obsessed with technology. The latest laptop, iPhone, digital SLR / video camera, HD flat screen, blu-ray, gaming system – yes, I have them all. They are fun to play with at home and fascinating tools on a professional level. I’m not alone in this.  I think it is a social phenomena, and rightfully […]

Brian Bennett
Jan 16