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How to Choose The Elements of Your Marketing Plan
Are you taking a holistic view of integrated marketing planning? Whether you are a chief marketing officer for a major corporation or own a small business, you should periodically step back and look at the big picture. You may be missing opportunities to design integration, efficiency, leverage, and ultimately, power, into your marketing effort. Think […]
Three Reasons Why Content Marketing = Mainstream Marketing
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that deliver.
Planning for Success: 3 Principles of Writing a Brilliant Marketing Plan
Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]
The Power of Disruptive Creative
The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]
It’s Time to Redefine Integrated Marketing
We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.
Healthcare and Hospital Marketing – 4 Tips for Boosting Your Brand Equity
Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]
Technology is Fascinating but Boring Without Creativity.
I am obsessed with technology. The latest laptop, iPhone, digital SLR / video camera, HD flat screen, blu-ray, gaming system – yes, I have them all. They are fun to play with at home and fascinating tools on a professional level. I’m not alone in this. I think it is a social phenomena, and rightfully […]