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How to Measure PR Impact Beyond Impressions
Key Takeaways Reach is a legitimate starting point. The question is what comes next. Impressions have long been the backbone of PR measurement, and for good reason. But in 2026, reach alone is only part of the story. Leadership teams are asking harder questions: Did this coverage change how people think about us? Did it […]
5 Signs Your Marketing Strategy Needs a Reset
Key Takeaways Is your marketing working hard but your business not moving? That gap usually points to the same place: strategy. Most marketing strategies don’t fail loudly — they fade. The plan that made sense 18 months ago keeps running, the team keeps executing, and the results keep looking reasonable. Until someone asks why growth […]
Is Your Marketing an Investment or a Cost Center?
Key Takeaways Most marketing budgets are approved with good intentions and measured with the wrong ones. This post breaks down why marketing gets trapped as a cost center, what it takes to reframe it as a genuine business investment, and how to choose the right agency partner to get there. Last year, 65% of CEOs […]
Welcome Megan – Our New Social Media Manager
STIR is delighted to announce the hiring of Megan Nygaard as our new Social Media Manager. In her new role, Megan will create content and manage the social communities for STIR’s growing roster of clients, helping each brand show up with a clear voice, a consistent presence and a real connection to its audience. Megan joins STIR […]
Welcome Alli – Our New Account Management Director
STIR is delighted to announce the hiring of Alli Hughes as our new Account Management Director. Welcome to the team Alli!
2026 Creative Trends
The creative trends for 2026 point to a clear reality: success will depend on striking the right balance between advanced technology and authentic creativity rooted in human connection.
2026 Website and UX Trends
Digital design is moving beyond the screen, meeting users where and how they engage with clarity and intelligence. Here are the latest website and UX trends.
2026 Social Media Trends
With more noise and AI-generated content than ever and declining organic reach, social media is a competitive space for brands. Here are this year’s social media trends.
2026 Public Relations Trends
From earned visibility in AI-powered platforms to data-driven storytelling and reputation management, the rules of PR are being expanded. Here are the key public relations trends shaping the year ahead.
2026 Paid Search Trends
With AI evolving at breakneck speed, reshaping search, customer journeys, and brand visibility, here are the key paid search trends shaping the year ahead.
STIR Announces Leadership Transition
STIR is excited to announce that marketing agency veteran and entrepreneur Rick Stoner has been named President and the new owner of the agency, succeeding current President Brian Bennett.
2026 Social Media Image Size Guide
Use our 2026 Social Media Image Size Guide to guarantee pixel-perfect images on Facebook, Instagram, TikTok, and more.