Social media brand partnerships are more than a ‘like’ on Instagram. Here, we breakdown why your company should tap into influencer marketing and decipher who is actually the best person to represent your brand.
Twitter’s ban on political ads and new restrictions on cause-based ads is impacting thousands of businesses’ marketing efforts. Don’t let it disrupt yours.
Making the news can have a massive impact on your brand. But to get there, your company needs to be mediagenic. Here are tips straight from the mouths of media on how to get your company press and send ROI through the roof.
With 50,000 expected visitors, the 2020 DNC offers MKE businesses a great opportunity to generate positive brand awareness and new customers. Here are four ways to make the most out of this moment in history.
Ready to take a stab at writing a bylined article? We’re in the Halloween spirit, so here’s a no-fear approach to getting the job done, Stephen King style.
NL Suits needed an identity to reflect its high style and completely custom fit. We put together new messaging, a fresh logo and an image campaign featuring real clients in their own suits and displayed it on new storefront window banners.
A 13% revenue increase for Bastille Days in one year, record-setting attendance for the Wisconsin State Fair—STIR makes events stand out in a competitive marketspace. Boost your event attendance with these four steps.
When social media users rally around a viral topic, it means millions of people are focusing on one thing––which is a useful tool for your brand. Using hot topics or pop culture to cultivate brand engagement isn’t as alien of an idea as you may think.
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.
Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.
Americans are finding value in smart voice technology. So what does this mean for brands? Is it worth the time and investment needed to leverage this new medium? Let’s dive in.
During a pilot program last fall semester, National Business Furniture employees mentored 16 commercial design students through a series of hands-on sessions at NBF.