How to Engineer a Brand Turnaround
Brian Bennett
Oct 22
Oct 22
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4 Scary Marketing Trends in 2024 and How to Avoid Them
From over-reliance on AI to data privacy issues and inauthentic influencers, these spooky trends could haunt your marketing efforts if you’re not careful.
STIR Staff
Oct 18
Oct 18
Is Great Brand Marketing Just a Fantasy?
When involving higher-order brand development, it truly is. We must define and deliver the benefit In brand marketing, the messaging execution rises past details of product attributes and shallow descriptions. It’s about conveying an emotional experience that goes beyond mere utility or function, highlighting the transformative joy and contentment associated with the brand. It must deliver […]
Brian Bennett
Jun 20
Jun 20
Find Success in this Summer’s Events
From company picnics to business promotions, staging and marketing are key. Here are some tips to make your summer events a success.
STIR Staff
Jun 20
Jun 20
This Spring, Invest in Deep Cleaning Your Website
Spring is the perfect time for you to clean up your website, get rid of the clutter, and move forward with an optimized, fast-loading site.
STIR Staff
Apr 22
Apr 22
Super Bowl Ads 2024
I’ve been an Ad man for 40 years and that long tenure has given me some unique insights I’m happy to share. Here’s a key point – beauty is in the eye of the beholder. If you loved the spot, it’s a good spot. If almost everyone loved the spot, it’s a great spot. As […]
Brian Bennett
Feb 12
Feb 12
How To Produce a Super Bowl-Worthy Marketing Campaign on a Small Budget
You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.
Brian Bennett
Feb 8
Feb 8
2024 Social Media Image Size Guide
Did you know social media is used by 92% of businesses for marketing purposes? This means you’re probably missing out if you’re not using social media to tell your brand’s story. Images, graphics and video are some of the most effective ways to engage target audiences on social media, and the quality of your content […]
Josh Arter
Jan 9
Jan 9
2024 Marketing Trends – AI Leads the Way
Marketing is constantly evolving. New things come and go but occasionally something comes along that causes a massive shift in the marketing landscape. Artificial Intelligence (AI) is one such phenomenon. Experts predict that AI will create up to $2.6 trillion in business value in sales and marketing alone. It is already transforming every industry and […]
STIR Staff
Dec 14
Dec 14
Boost your return on investment with public relations
Learn how to get the most out of your Return On Investment (ROI) with help from STIR’s Public Relations services.
STIR Staff
Nov 22
Nov 22
How Strategic Marketing Can Help You Accomplish Your Business Goals
This blog is the first piece in a three-part series outlining why strategic marketing is important and how an integrated marketing agency might be a good fit for helping you achieve your goals. Keep an eye on the STIR Insights page to read more. Whether you are a small business looking to raise awareness and […]
STIR Staff
May 3
May 3
Big Names, Big Laughs, Big Game
Super Bowl LVII showed a resurgence of playful ads and a particularly astute use of comedic celebrity.
Brian Bennett
Feb 12
Feb 12
Influencer Marketing: Why Authenticity Matters
Research shows that influencer marketing was a $16.4 billion industry in 2022. What brand wouldn’t want a piece of that success? Perhaps contrary to popular belief, this endeavor is not as easy as finding an influencer with a large following and sending them a script and a contract—at least, not if you want the message […]
STIR Staff
Feb 8
Feb 8