Viral Social Topics Can Lead to Out-Of-This-World Engagement
STIR Staff
Aug 13
Aug 13
Featured
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Build a Marketing Machine to Produce Growth and Profit
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.
Brian Bennett
Aug 8
Aug 8
Pitch Perfect: 5 Ways to Score a Byline Article
Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.
Christel Henke
Jul 16
Jul 16
Alexa, What are the Benefits and Costs of Voice Technology in Advertising?
Americans are finding value in smart voice technology. So what does this mean for brands? Is it worth the time and investment needed to leverage this new medium? Let’s dive in.
Jon Wolf
Jun 7
Jun 7
MATC and NBF Interior Design Lab Draws Students Closer to Careers
During a pilot program last fall semester, National Business Furniture employees mentored 16 commercial design students through a series of hands-on sessions at NBF.
Christel Henke
Jun 5
Jun 5
STIR Rings Up a Victory at the 2019 ANA Bell Awards
STIR goes four for four at the 2019 ANA Bell Awards, winning three B2B excellence awards and a top Bell Award for clients Quad/Graphics, VRC, Flight For Life, and this very website.
Katie Koeppel
May 28
May 28
How to Develop Your Brand Story
Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.
Brian Bennett
May 17
May 17
Marketing Leverage is Found in Consumer Insight
Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.
Brian Bennett
May 8
May 8
Earth Day Is Every Day in Marketing
Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.
Emma Spring
Apr 22
Apr 22
Strike an Emotional Chord
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
Brian Bennett
Apr 18
Apr 18
Share The Benefit
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Brian Bennett
Apr 3
Apr 3
You Have Three Seconds, Entertain Me: How to Create a High-Impact Ad Campaign
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Brian Bennett
Apr 1
Apr 1
Social Media Paved Paradise
Did you survive the Instagram and Facebook outage of 2019? From top companies down to the average consumer, social media marketing took a hit. Here, we remind you of the power of the social network in advertising.
Emma Spring
Mar 14
Mar 14