Brand building is all about sharing information in creative ways that capture attention and spark imagination. At STIR, we work in partnership with our clients to develop compelling content that tells their unique stories. Every one of us is wildly passionate about something. Many folks are self-proclaimed film buffs, foodies, health and wellness advocates, or […]
“There’s a podcast for that.” It’s true: No matter the topic, you’re likely to find a podcast that fits a certain niche. With more than 2 million podcasts in existence, there is bound to be one that piques someone’s interest. Podcasts – episodic series of digital audio files users can download and listen to at […]
Email marketing is climbing to the top of the priority lists of companies of all shapes and sizes — and for good reason. Email is a primary tool for nurturing relationships. Communicating via email is an efficient way for brands and people to relay information in a succinct fashion, on a regular basis, and to […]
We take a look at why QR codes never really took off as hoped, what changed, and what new applications there could be for this unlikely comeback kid.
Humor and positivity were key takeaways in the Super Bowl ads in 2022. Here is a breakdown of the five most notable ones.
The quality of the imagery and photography across your channels plays a key role in your audience’s perception. Read our tips for great pics.
Imagery – whether in the form of photos, graphics, or videos – is often the main way to grab an audience’s attention across social channels. In recent years, social media has become one of the major touchpoints through which consumers can learn more about and interact with businesses. Today’s consumers are exposed to more content […]
This year, shoppers are expected to spend between 8.5% to 10.5% more – both online and offline – than they did in 2020, according to Forbes. To rake in profits and provide the best customer experience, brands need to implement solid social media strategies to drive traffic and transactions. In addition to the traditional flashy in-store promotions, direct mail catalogs, and catchy television commercials, social media is undeniably one of the […]
There are many wonderful craftspeople around the world who make special products. Consumers crave these handcrafted works of art en masse. But if that’s truly the case, then why don’t all these businesses grow on a steep curve? Mainly it’s because artisanal product makers don’t understand the power of storytelling. It’s through the creation of […]
Pinterest has come quite a long way since its launch in 2010. From its initial user base of just 10,000, the search-oriented social network has steadily grown to its current audience of 478 million over the past decade. With more than 5 billion monthly searches, the platform has evolved into a mainstream hub for ecommerce. […]
What are people saying (and reading) about your brand online? Where do you rank among the competition when people search for the products or services you offer? Managing your brand’s reputation is a crucial requirement when it comes to acquiring and retaining customers. STIR’s Social Media Director Josh Arter and Digital Director Neil Fraser reveal […]
In order for your brand to successfully stand out, it needs to have a unique voice that reflects your company’s values. Learn why establishing a strong and recognizable brand voice matters.