There are many wonderful craftspeople around the world who make special products. Consumers crave these handcrafted works of art en masse. But if that’s truly the case, then why don’t all these businesses grow on a steep curve? Mainly it’s because artisanal product makers don’t understand the power of storytelling. It’s through the creation of […]
Pinterest has come quite a long way since its launch in 2010. From its initial user base of just 10,000, the search-oriented social network has steadily grown to its current audience of 478 million over the past decade. With more than 5 billion monthly searches, the platform has evolved into a mainstream hub for ecommerce. […]
What are people saying (and reading) about your brand online? Where do you rank among the competition when people search for the products or services you offer? Managing your brand’s reputation is a crucial requirement when it comes to acquiring and retaining customers. STIR’s Social Media Director Josh Arter and Digital Director Neil Fraser reveal […]
In order for your brand to successfully stand out, it needs to have a unique voice that reflects your company’s values. Learn why establishing a strong and recognizable brand voice matters.
Impressions matter. If your logo and packaging isn’t appealing, therein lies a problem. Learn how the STIR team works with brands to get their products noticed (in a good way).
On social media, image is everything. Use our 2021 Size Guide to avoid cropped or blurry images on Facebook, Instagram, TikTok and more.
On the hunt for a new PR partner? Consider these basics to ensure a great working relationship.
Now it’s time to learn how to leverage an influencer marketing program for your brand.
As COVID-19 continues to impact our lives and the global economy, here are four strategies from STIR’s leadership team to help accelerate your brand forward.
Learn how your brand can leverage social media to navigate marketing disruption during times of crisis.
Leading B2B publication MarketingProfs featured STIR’s insights on how to adapt marketing strategies amidst crises like COVID-19. Read more.
Take an active role in protecting your brand from damaging associations and questionable advertising placements.