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The Comeback QR Kid
We take a look at why QR codes never really took off as hoped, what changed, and what new applications there could be for this unlikely comeback kid.
Neil Fraser
Mar 8
Mar 8
Super Bowl Ads 2022: Back to Being Funny (Finally)
Humor and positivity were key takeaways in the Super Bowl ads in 2022. Here is a breakdown of the five most notable ones.
Brian Bennett
Feb 13
Feb 13
How To Capture Quality Photo Content
The quality of the imagery and photography across your channels plays a key role in your audience’s perception. Read our tips for great pics.
Scott Lawson
Jan 26
Jan 26
2022 Social Media Image Size Guide
Imagery – whether in the form of photos, graphics, or videos – is often the main way to grab an audience’s attention across social channels. In recent years, social media has become one of the major touchpoints through which consumers can learn more about and interact with businesses. Today’s consumers are exposed to more content […]
Josh Arter
Jan 3
Jan 3
How to Win Customers on Social Media
This year, shoppers are expected to spend between 8.5% to 10.5% more – both online and offline – than they did in 2020, according to Forbes. To rake in profits and provide the best customer experience, brands need to implement solid social media strategies to drive traffic and transactions. In addition to the traditional flashy in-store promotions, direct mail catalogs, and catchy television commercials, social media is undeniably one of the […]
Josh Arter
Nov 19
Nov 19
Keeping it real: Build an artisan brand through storytelling
There are many wonderful craftspeople around the world who make special products. Consumers crave these handcrafted works of art en masse. But if that’s truly the case, then why don’t all these businesses grow on a steep curve? Mainly it’s because artisanal product makers don’t understand the power of storytelling. It’s through the creation of […]
Brian Bennett
Sep 27
Sep 27
3 Ways Brands Can Drive Growth via Pinterest
Pinterest has come quite a long way since its launch in 2010. From its initial user base of just 10,000, the search-oriented social network has steadily grown to its current audience of 478 million over the past decade. With more than 5 billion monthly searches, the platform has evolved into a mainstream hub for ecommerce. […]
STIR Staff
Aug 3
Aug 3
Managing Your Brand’s Online Reputation
What are people saying (and reading) about your brand online? Where do you rank among the competition when people search for the products or services you offer? Managing your brand’s reputation is a crucial requirement when it comes to acquiring and retaining customers. STIR’s Social Media Director Josh Arter and Digital Director Neil Fraser reveal […]
STIR Staff
Jul 8
Jul 8
How to Amplify Your Brand Voice in an Already Noisy World
In order for your brand to successfully stand out, it needs to have a unique voice that reflects your company’s values. Learn why establishing a strong and recognizable brand voice matters.
STIR Staff
Mar 18
Mar 18
What’s the Matter With Your Brand?
Impressions matter. If your logo and packaging isn’t appealing, therein lies a problem. Learn how the STIR team works with brands to get their products noticed (in a good way).
Brian Bennett
Mar 17
Mar 17
2021 Social Media Image Size Guide
On social media, image is everything. Use our 2021 Size Guide to avoid cropped or blurry images on Facebook, Instagram, TikTok and more.
Josh Arter
Jan 15
Jan 15
6 Things to Look for When Searching for a PR Firm
On the hunt for a new PR partner? Consider these basics to ensure a great working relationship.
Christel Henke
Oct 30
Oct 30