Super Bowl LVII showed a resurgence of playful ads and a particularly astute use of comedic celebrity.
Research shows that influencer marketing was a $16.4 billion industry in 2022. What brand wouldn’t want a piece of that success? Perhaps contrary to popular belief, this endeavor is not as easy as finding an influencer with a large following and sending them a script and a contract—at least, not if you want the message […]
Social media platforms are constantly evolving, with new players entering the arena at a faster pace than ever and current networks revamping their interfaces. With videos, graphics, Reels, and everything in-between, brands essentially have unlimited possibilities when it comes to telling their unique stories. Now, more than ever, consumers expect polished content from brands on […]
At STIR, we try to stay on top of all of this for our clientele, collecting knowledge and sharing insights in real time. But as we turn the corner to 2023, we’d like to draw your attention to just a few trends we’re paying extra close attention to.
Before even deciding on a name for your podcast or developing the outline for the launch episode, make sure podcasting is seamlessly integrated into your marketing strategy.
It goes without saying that in digital and social media marketing, data reigns supreme. So, it comes as no surprise that when Google announced it was going to begin phasing out third-party cookies in Chrome in the second half of 2024, there was a massive scramble to understand the implications of this and how marketers […]
Brand building is all about sharing information in creative ways that capture attention and spark imagination. At STIR, we work in partnership with our clients to develop compelling content that tells their unique stories. Every one of us is wildly passionate about something. Many folks are self-proclaimed film buffs, foodies, health and wellness advocates, or […]
Podcasts have the power to offer brands a new, growing medium to captivate new audiences. Here are some key reasons to consider adding one to your digital marketing toolkit.
Email marketing is climbing to the top of the priority lists of companies of all shapes and sizes — and for good reason. Email is a primary tool for nurturing relationships. Communicating via email is an efficient way for brands and people to relay information in a succinct fashion, on a regular basis, and to […]
We take a look at why QR codes never really took off as hoped, what changed, and what new applications there could be for this unlikely comeback kid.
Humor and positivity were key takeaways in the Super Bowl ads in 2022. Here is a breakdown of the five most notable ones.
The quality of the imagery and photography across your channels plays a key role in your audience’s perception. Read our tips for great pics.