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One of a Kind

Jeff Jasinowski
Sep 4

Four Steps to Increase Event Attendance

A 13% revenue increase for Bastille Days in one year, record-setting attendance for the Wisconsin State Fair—STIR makes events stand out in a competitive marketspace. Boost your event attendance with these four steps.

Katie Koeppel
Aug 21

Viral Social Topics Can Lead to Out-Of-This-World Engagement

When social media users rally around a viral topic, it means millions of people are focusing on one thing––which is a useful tool for your brand. Using hot topics or pop culture to cultivate brand engagement isn’t as alien of an idea as you may think.

STIR Staff
Aug 13

Build a Marketing Machine to Produce Growth and Profit

Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.

Brian Bennett
Aug 8

Pitch Perfect: 5 Ways to Score a Byline Article

Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.

Christel Henke
Jul 16

Alexa, What are the Benefits and Costs of Voice Technology in Advertising?

Americans are finding value in smart voice technology. So what does this mean for brands? Is it worth the time and investment needed to leverage this new medium? Let’s dive in.

Jon Wolf
Jun 7

MATC and NBF Interior Design Lab Draws Students Closer to Careers

During a pilot program last fall semester, National Business Furniture employees mentored 16 commercial design students through a series of hands-on sessions at NBF.

Christel Henke
Jun 5

STIR Rings Up a Victory at the 2019 ANA Bell Awards

STIR goes four for four at the 2019 ANA Bell Awards, winning three B2B excellence awards and a top Bell Award for clients Quad/Graphics, VRC, Flight For Life, and this very website.

Katie Koeppel
May 28

How to Develop Your Brand Story

Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.

Brian Bennett
May 17

Marketing Leverage is Found in Consumer Insight

Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.

Brian Bennett
May 8

Earth Day Is Every Day in Marketing

Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.

Emma Spring
Apr 22

Strike an Emotional Chord

Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.

Brian Bennett
Apr 18

Share The Benefit

It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.

Brian Bennett
Apr 3

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