Americans are finding value in smart voice technology. So what does this mean for brands? Is it worth the time and investment needed to leverage this new medium? Let’s dive in.
During a pilot program last fall semester, National Business Furniture employees mentored 16 commercial design students through a series of hands-on sessions at NBF.
STIR goes four for four at the 2019 ANA Bell Awards, winning three B2B excellence awards and a top Bell Award for clients Quad/Graphics, VRC, Flight For Life, and this very website.
Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes then tick and leverage it in creative, media buys, PR and more.
Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Did you survive the Instagram and Facebook outage of 2019? From top companies down to the average consumer, social media marketing took a hit. Here, we remind you of the power of the social network in advertising.
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.
Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.
Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
More than 100 million of us are about to gather before our large screens to watch the Super Bowl on Sunday. Are you watching just for the advertisements?
Here are the official dimensions recommended for images on the top social networks. All sizes given are in pixels and we’ve thrown in a few notes to help you navigate.
Wordpress named its new site building initiative Gutenberg for a good reason, I think. Let’s compare Gutenberg Blocks in Wordpress can do and how it parallels the innovation of Gutenberg’s movable type.
A key premise of our marketing philosophy is that integration generates marketing leverage.
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.
Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Bruce Lee was a master at many universal truths. Let’s dive into how being like water can help your marketing campaigns.
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
More qualified sales leads and customer loyalty are just a few benefits of inbound marketing. Learn why your integrated marketing strategy MUST include an inbound component.
A great explainer of why Social Advertising is key today.
A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns
The traditional ad agency model is dead. Truth is, it was already drawing its last breaths back in the early 2000s in the heyday of flip phones and dial-up-internet. Flash-forward to 2018 and we’ve evolved from ad makers to content producers, from media buyers to creators of owned media. The industry has completely transformed into […]
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]
Checkout our webinar on Account Based Marketing.
You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.
Your social media strategy will need to get a whole lot smarter if you want to reach your customers and advocates. Facebook CEO Mark Zuckerberg has recently implemented a new algorithm for the type of content members will see; he stated that the network will help people have “more meaningful social interactions” versus finding “relevant […]
Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]
Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.
Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]
An array of advertisements and messaging hit us across all of our electronic platforms and media daily. We as consumers see ads while watching TV, browsing online, searching social media, reading emails and even while driving our cars listening to the radio. For marketers, determining how to influence a consumer can be tricky – what […]
When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]
Working the marketing world means there is always change occurring. Here’s your chance to get ahead of everyone else with inbound marketing.
Ask yourself some tough questions to generate action Integrated Inbound Marketing utilizes offers and incentives to entice consumers to pay them a visit. Developing compelling offers can be challenging in the best-case scenario, and frustrating in the worst. Depending upon the channels and approach selected to promote the offers, different strengths and angles can be […]
I recently spoke on a panel titled, Content Marketing: Creating a compelling mix, where we discussed content and inbound marketing. It was a great conversation that started around the creation of content, but one of the questions asked really got me thinking: “should we pay to promote our content?” My answer – sounds like a […]
For small businesses, the golden age of marketing is today. A paradigm shift in the way we approach our work as marketers has given smaller companies a leg up. Today, a small company can feasibly compete with global corporations. In the old days, you needed big money to be in the game. Now, businesses can […]
Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]
Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.
As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.
Traditional television commercials are familiar, comfortable and understood by most. So, what is the appeal of online videos?
There is no digital strategy anymore. When I started in this industry, websites were the beginning and end of a digital strategy. It fell into what I call “checkbox marketing:” we need a website. Got it. Check. By that, I mean that the level of thought and effort that went into a website was on […]
Most people in this profession have been asked the same thing. And for a number of years, I’m not sure that I truly know the process of art direction.
Ready. Set. Launch. Seven steps to ensure your product launch or service receives the strategy and attention it deserves
Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]
Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.
All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]
Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]
Are you taking a holistic view of integrated marketing planning? Whether you are a chief marketing officer for a major corporation or own a small business, you should periodically step back and look at the big picture. You may be missing opportunities to design integration, efficiency, leverage, and ultimately, power, into your marketing effort. Think […]
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that deliver.
Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]
The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]
We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.
Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]
I am obsessed with technology. The latest laptop, iPhone, digital SLR / video camera, HD flat screen, blu-ray, gaming system – yes, I have them all. They are fun to play with at home and fascinating tools on a professional level. I’m not alone in this. I think it is a social phenomena, and rightfully […]