When social media users rally around a viral topic, it means millions of people are focusing on one thing––which is a useful tool for your brand. Using hot topics or pop culture to cultivate brand engagement isn’t as alien of an idea as you may think.
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.
Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.
Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.
Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.
Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.
Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.
Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.