Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
More than 100 million of us are about to gather before our large screens to watch the Super Bowl on Sunday. Are you watching just for the advertisements?
Wordpress named its new site building initiative Gutenberg for a good reason, I think. Let’s compare Gutenberg Blocks in Wordpress can do and how it parallels the innovation of Gutenberg’s movable type.
A key premise of our marketing philosophy is that integration generates marketing leverage.
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.
Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Bruce Lee was a master at many universal truths. Let’s dive into how being like water can help your marketing campaigns.
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
More qualified sales leads and customer loyalty are just a few benefits of inbound marketing. Learn why your integrated marketing strategy MUST include an inbound component.