Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.
Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.
Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
A key premise of our marketing philosophy is that integration generates marketing leverage.
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.
Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.
At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns