Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.
Americans are finding value in smart voice technology. So what does this mean for brands? Is it worth the time and investment needed to leverage this new medium? Let’s dive in.
During a pilot program last fall semester, National Business Furniture employees mentored 16 commercial design students through a series of hands-on sessions at NBF.
STIR goes four for four at the 2019 ANA Bell Awards, winning three B2B excellence awards and a top Bell Award for clients Quad/Graphics, VRC, Flight For Life, and this very website.
Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.
Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.
Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Did you survive the Instagram and Facebook outage of 2019? From top companies down to the average consumer, social media marketing took a hit. Here, we remind you of the power of the social network in advertising.
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.