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Strike an Emotional Chord

Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.

Brian Bennett
Apr 18

Share The Benefit

It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.

Brian Bennett
Apr 3

Social Media Paved Paradise

Did you survive the Instagram and Facebook outage of 2019? From top companies down to the average consumer, social media marketing took a hit. Here, we remind you of the power of the social network in advertising.

Emma Spring
Mar 14

9 Ways to Measure Your Story’s PR Potential

Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.

stir agency milwaukee
STIR Staff
Mar 13

Client Collaboration: Our Secret Weapon

Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.

Brian Bennett
Mar 8

Speak to the Persona

Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.

Brian Bennett
Feb 21

Be an Active Brand in Any Industry

Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.

Brian Bennett
Feb 14

Integration = Leverage

A key premise of our marketing philosophy is that integration generates marketing leverage.

Brian Bennett
Dec 26

Disrupt Mediocrity

At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.

Brian Bennett
Dec 13