Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Did you survive the Instagram and Facebook outage of 2019? From top companies down to the average consumer, social media marketing took a hit. Here, we remind you of the power of the social network in advertising.
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.
Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.
Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.
Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.
More than 100 million of us are about to gather before our large screens to watch the Super Bowl on Sunday. Are you watching just for the advertisements?
Wordpress named its new site building initiative Gutenberg for a good reason, I think. Let’s compare Gutenberg Blocks in Wordpress can do and how it parallels the innovation of Gutenberg’s movable type.
A key premise of our marketing philosophy is that integration generates marketing leverage.
At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.