How to Protect Your Brand from Programmatic Impropriety
Take an active role in protecting your brand from damaging associations and questionable advertising placements.
True to its Name – Influencer Marketing Will Influence Your Level of Success
Social media brand partnerships are more than a ‘like’ on Instagram. Here, we breakdown why your company should tap into influencer marketing and decipher who is actually the best person to represent your brand.
From the Mouths of Media: 4 Ways to Get Your Company Press
Making the news can have a massive impact on your brand. But to get there, your company needs to be mediagenic. Here are tips straight from the mouths of media on how to get your company press and send ROI through the roof.
One of a Kind
NL Suits needed an identity to reflect its high style and completely custom fit. We put together new messaging, a fresh logo and an image campaign featuring real clients in their own suits and displayed it on new storefront window banners.
Four Steps to Increase Event Attendance
A 13% revenue increase for Bastille Days in one year, record-setting attendance for the Wisconsin State Fair—STIR makes events stand out in a competitive marketspace. Boost your event attendance with these four steps.
Viral Social Topics Can Lead to Out-Of-This-World Engagement
When social media users rally around a viral topic, it means millions of people are focusing on one thing––which is a useful tool for your brand. Using hot topics or pop culture to cultivate brand engagement isn’t as alien of an idea as you may think.
Build a Marketing Machine to Produce Growth and Profit
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.
Pitch Perfect: 5 Ways to Score a Byline Article
Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.
How to Develop Your Brand Story
Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.
Marketing Leverage is Found in Consumer Insight
Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.
Earth Day Is Every Day in Marketing
Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.
Strike an Emotional Chord
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.