At STIR, we redefine the term “messaging.” We feel messaging is the continuum of communications focused on emotional appeal, brand positioning and keyword delivery.
For B2B companies, exhibiting at a trade show is a very cost-effective way of reaching customers and prospects.
Bruce Lee was a master at many universal truths. Let’s dive into how being like water can help your marketing campaigns.
Since I first began working in PR, I’ve lost count of the times I’ve seen confused looks on people’s faces as they attempted to guess how I spend my days.
More qualified sales leads and customer loyalty are just a few benefits of inbound marketing. Learn why your integrated marketing strategy MUST include an inbound component.
A great explainer of why Social Advertising is key today.
A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]
This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns
The traditional ad agency model is dead. Truth is, it was already drawing its last breaths back in the early 2000s in the heyday of flip phones and dial-up-internet. Flash-forward to 2018 and we’ve evolved from ad makers to content producers, from media buyers to creators of owned media. The industry has completely transformed into […]
There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]
Checkout our webinar on Account Based Marketing.
You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.