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Inbound Marketing In 2016: You Should’ve Started Years Ago

For small businesses, the golden age of marketing is today. A paradigm shift in the way we approach our work as marketers has given smaller companies a leg up. Today, a small company can feasibly compete with global corporations. In the old days, you needed big money to be in the game. Now, businesses can […]

Brian Bennett
Jul 21

Advertising in 2016: Short Attention Span Theatre

Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]

Brian Bennett
Jun 27

The 7 Steps to Branding Redesign

Periodically, STIR is brought in to evaluate and recommend how a company can reposition itself for the future. Each circumstance and situation, while vastly different, has a set of commonalities. This should be a highly collaborative process with the management team of the company or brand that needs the work. We want many stakeholders deeply […]

Brian Bennett
Apr 12

The Importance of Internal Branding

As an account executive at an ad agency, much of my time revolves around monitoring budget requirements, internal time and material due dates, and keeping timelines and production schedules moving along. These tasks are necessary to the success of a campaign and in keeping the client happy. As vital as it is to showcase the […]

stir agency milwaukee
STIR Staff
Mar 1

The 3 Main Differences Between TV and Online Video

“But what about online?” has been a common question from clients in the past couple of years. The concern over how to position a company in the digital space has been and will continue to be met with trepidation. I encourage clients not to think of it as a concern at all. Yes, it may […]

stir agency milwaukee
STIR Staff
Feb 9

Digital Strategy Doesn’t Work in a Silo

There is no digital strategy anymore. When I started in this industry, websites were the beginning and end of a digital strategy. It fell into what I call “checkbox marketing:” we need a website. Got it. Check. By that, I mean that the level of thought and effort that went into a website was on […]

Kevin Ciesielski
Jan 26

A Look Behind the Curtain: The Process of Art Direction

The most frequent question I get asked by people both inside and out of the marketing industry is, “So, how do you come up with all those ideas?” I’m sure most people in this profession have been asked the same thing. And for a number of years, I’m not sure that I truly knew the […]

Jeff Jasinowski
Aug 18

Why You Need a Strong Brand Voice on Social Media

Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]

stir agency milwaukee
STIR Staff
Jun 23