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Viral Social Topics Can Lead to Out-Of-This-World Engagement

When social media users rally around a viral topic, it means millions of people are focusing on one thing––which is a useful tool for your brand. Using hot topics or pop culture to cultivate brand engagement isn’t as alien of an idea as you may think.

stir agency milwaukee
STIR Staff
Aug 13

Build a Marketing Machine to Produce Growth and Profit

Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.

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Brian Bennett
Aug 8

Pitch Perfect: 5 Ways to Score a Byline Article

Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.

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Christel Henke
Jul 16

How to Develop Your Brand Story

Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.

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Brian Bennett
May 17

Marketing Leverage is Found in Consumer Insight

Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.

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Brian Bennett
May 8

Earth Day Is Every Day in Marketing

Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.

Emma Spring
Apr 22

Strike an Emotional Chord

Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.

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Brian Bennett
Apr 18

Share The Benefit

It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.

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Brian Bennett
Apr 3

9 Ways to Measure Your Story’s PR Potential

Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.

stir agency milwaukee
STIR Staff
Mar 13

Client Collaboration: Our Secret Weapon

Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.

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Brian Bennett
Mar 8

Speak to the Persona

Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.

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Brian Bennett
Feb 21