Imagery – whether in the form of photos, graphics, or videos – is often the main way to grab an audience’s attention across social channels. In recent years, social media has become one of the major touchpoints through which consumers can learn more about and interact with businesses.
Today’s consumers are exposed to more content than ever. As users scroll through their feeds, brands’ marketing efforts typically rely on a transient glance. To maintain aesthetic integrity, brands cannot afford to have their images cropped or scaled – which is why these visual elements must be correctly sized to each social network’s standards. Clear, high-resolution, fully visible images provide a more polished look, which in turn builds consumer trust.
It’s important to keep up with each network’s sizing standards, as they change frequently in response to new interface designs and features. To that end, we’ve updated our annual social media image size guide for content creators everywhere. Happy designing!
Read on or scroll to the bottom of this page to download the full PDF guide.
What’s the difference between image and display sizes?
- Image sizes as they are listed below are optimal for each network and should be followed whenever possible. Uploaded images will be reduced and optimized for each network while retaining their original quality on desktop, tablet, and mobile devices.
- Display sizes are the sizes at which images are displayed on an individual network and will vary across devices. Display sizes are listed as a reference only. Always follow the recommended Image size dimensions to ensure best results.
Below are the most up-to-date dimensions for the major social networks. Please note that all sizes are provided in pixels.
Social Media Image Sizes by Network
Profile Picture – Image Size
- Must be at least 180 x 180 pixels – Larger images will be automatically scaled down.
- Note: We recommend at least 600 x 600 pixels to ensure image quality.
Profile Picture – Display Size
- 170 x 170 pixels on page; 32 x 32 pixels throughout Facebook feed
- Note: Business Page images will be cropped to fit a square.
Cover Photo – Image Size
- 1200 x 628 pixels
Cover Photo – Display Size
- 820 x 312 pixels on desktop; 640 x 360 pixels on smartphones
- Note: Because cover photo images are resized differently for desktop and smartphones, it is important to test images on both to ensure image integrity. For best practices on Facebook cover photo practices, click here.
Shared Image – Image Size
- Square photo: 1200 x 1200 pixels
- Rectangular photo: 1200 x 628 pixels
Shared Image – Display Size
- Square photo: will scale to a max width of 470 pixels (in feed)
- Square photo: will scale to a max width of 500 pixels (on page)
- Rectangular photo: will scale to a max size of 470 x 246 pixels (in feed)
- Rectangular photo: will scale to a max size of 504 x 265 pixels (on page)
Facebook Story – Image Size
- 1080 x 1920 pixels
Shared Link – Image Size
- Square photo: 1200 x 1200 pixels
- Rectangular photo: 1200 x 628 pixels
Shared Link – Display Size
- Square photo: minimum 154 x 154 pixels (in feed)
- Square photo: minimum 116 x 116 pixels (on page)
- Rectangular photo: minimum 470 x 246 pixels (in feed)
- Rectangular photo: minimum 484 x 252 pixels (on page)
Event Cover Photo – Image Size
- 1920 x 1080 pixels
Event Cover Photo – Display Size
- 470 x 174 pixels
Profile Photo – Image Size
- 400 x 400 pixels
- Maximum file size 2 MB
Profile Photo – Display Size
- 200 x 200 pixels
Cover Photo – Image Size
- 1500 x 500 pixels
- Maximum file size 5 MB
- Note: When designing a header photo, be sure to account for the Twitter profile photo and the invisible area that is cropped out of uploaded images. Click here for a template to help design Twitter header images.
Timeline/Feed Photo – Image Size
- 1600 x 900 pixels (a 16:9 ratio)
- Maximum file size 5 MB for photos
- Maximum file size 5 MB for GIFs on mobile
- Maximum file size 15 MB for GIFs on desktop
Timeline/Feed Photo – Display Size
- 440 x 220 pixels (2:1 ratio)
Profile Photo – Image Size
- Minimum 320 x 320 pixels
- Note: We recommend at least 600 x 600 pixels to ensure quality.
Profile Photo – Display Size
- 161 x 161 pixels
Photos – Image Size
- Square photos
- 1200 x 1200 pixels
- Note: Always maintain an aspect ratio of 1:1.
- Landscape photos
- 1080 x 1350 pixels
- Portrait photos
- 1080 x 1350 pixels
Photos – Display Size
- 510 x 510 pixels (square photos in feed)
- 161 x 161 pixels (photo thumbnails in individual user’s grid)
Instagram Stories – Image/Video Size
- 1080 x 1920 pixels
- Aspect ratio of 9:16
- Maximum file size 4 GB
- File type: MP4
- Note: These dimensions also apply to Instagram Story ads and Reels.
Shared Videos – Video Size
- 864 x 1080 pixels
- Aspect ratio of 4:5
Profile Picture – Image Size
- Minimum 600 x 600 pixels
Profile Picture – Display Size
- 165 x 165 pixels (homepage)
- 32 x 32 pixels (throughout feed/search results pages)
Profile Cover Photo – Image Size
- Minimum 800 x 450 pixels
Board Cover Photo – Image Size
- 222 x 150 pixels (large thumbnail)
- 55 x 55 pixels (small thumbnail)
Pins – Image Size
- Regular pin: 1000 x 1000 pixels
- Optimal pin: 1000 x 1500 pixels
- Expanded pin: 600 pixels x any height
Pins – Display Size
- 236 pixels x any height
Board Thumbnail – Display Size
- 222 x 150 pixels (large thumbnail)
- 55 x 55 pixels (small thumbnail)
Cover Image (User) – Image Size
- 1584 x 396 pixels
- Maximum file size 4 MB
Profile Picture (User) – Image Size
- Minimum 400 x 400 pixels
- Maximum file size 10 MB
Cover Image (Company) – Image Size
- 1128 x 191 pixels
- Maximum file size 4 MB
Profile Picture/Company Logo (Company) – Image Size
- Minimum 800 x 800 pixels
- Maximum file size 4 MB
- Note: This is the brand logo that appears on a company’s LinkedIn homepage.
Square Logo (Company) – Image Size
- 300 x 300 pixels
- Maximum file size 2 MB
- Note: This is the brand logo that appears in LinkedIn search results.
Banner Image (Company) – Image Size
- 646 x 200 pixels
- Maximum file size 2 MB
Hero Image (Company) – Image Size
- 1128 x 376 pixels
- Maximum file size 2 MB
Shared Image or Link – Image Size
- 1200 x 627 pixels
YouTube
Channel Profile Image – Image Size
- 800 x 800 pixels
Channel Profile Image – Display Size
- 98 x 98 pixels
Channel Cover Photo – Image Size
- 2560 x 1152 pixels
- Note: When designing a channel cover photo, be sure to account for four different display configurations – TV, desktop, tablet and mobile. Click here for a helpful template for designing YouTube header images.
Channel Cover Photo – Display Size
- 2560 x 1440 pixels (TV)
- 2560 x 423 pixels (desktop)
- 1855 x 423 pixels (tablet)
- 1546 x 423 pixels (mobile)
Video Uploads – Video Size
- Minimum HD 1280 x 720 pixels
- Aspect ratio of 16:9
TikTok
Profile Image – Image Size
- Minimum 20 x 20 pixels
Video Uploads – Video Size
- 1080 x 1920 pixels
- Aspect ratio of 9:16
Snapchat
Ad – Image/Video Size
- 1080 x 1920 pixels
- Aspect ratio 9:16
- Maximum file size 5 MB
- File type: JPEG or PNG
Custom Geofilter – Image Size
- Minimum 120 x 120 pixels
- Aspect ratio: 9:16
- Maximum file size 5 MB
- File type: JPEG or PNG
