Changing the Fortunes of Companies

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Leading with Insight and Strategy

Build a Marketing Machine to Produce Growth and Profit

Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.

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Brian Bennett
Aug 8

Keeping it real: Build an artisan brand through storytelling

There are many wonderful craftspeople around the world who make special products. Consumers crave these handcrafted works of art en masse. But if that’s truly the case, then why don’t all these businesses grow on a steep curve? Mainly it’s because artisanal product makers don’t understand the power of storytelling. It’s through the creation of […]

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Brian Bennett
Sep 27