Consulting and Planning

From the moment your relationship begins with STIR, we will guide you through a Futurescape planning process. Here, we create a logical path between where your brand is today and where you want it to be.

The Futurescape planning process provides clear direction for investments in digital infrastructure, personnel, messaging production, and media costs. It builds consensus among stakeholders, culminating in a strategic document and presentation to establish strategic communion and ensure that the agency and the client are on the same page – literally.

The process reaches its peak with proposals that specify a project’s scope, budget, timeline, deliverables, and key performance indicators. We manage each project thoroughly to ensure consistently successful outcomes.

Here’s how it works.

STIR Meeting in the conference room

Discovery

We size up every marketing challenge through discovery.

We will decode your unique situation by taking a deep dive into your business and the category in which you compete. This phase includes brand marketing assessments and analyses, 1:1 interviews, workshops, and primary and secondary research.

Discovery closes with a strategic presentation in which we summarize our actionable observations that help determine next steps.

Strategic Development

Once the actionable observations are presented and agreed upon, we can begin documenting the objectives and craft the marketing strategy.

Our team will help you build your Marketing Machine by specifying the digital infrastructure you’ll need to conduct highly attributable, ROI-positive marketing.

This will include audience segmentation, personas, brand positioning, determining the right messaging platforms, budget, marketing channel and platform recommendations, and media recommendations.

 

Media Buying Agency Whiteboard STIR

Tactical Planning

Integrated campaigns involve sophisticated executions and deploy a lot of moving parts. Success is driven by an expert understanding of each medium, perfect sequencing, and a shrewd use of resources.

We plan every aspect of the campaign in a metrics-based marketing plan and share those plans with you and your team. Those plans evolve from month to month as we track KPIs along the buyer’s journey and optimize for further improvements. Monthly and quarterly campaign reports detail actual performance vs. the established goals and industry benchmarks.

“Our partnership with STIR has been instrumental in the success we’ve had rebuilding the image of the Milwaukee Bucks franchise. STIR is a tremendous teammate.”

Milwaukee Bucks Logo
Dustin Godsey, Milwaukee Bucks
sales funnel diagram

Project and Account Management

Our motto is, “Good communication begets great communications.” We track each project daily and monitor the campaign to stay on time, on budget, and within specification. We openly share insights with our clients through meetings, reports, and regular updates to online project management interfaces.

In other words, information shared with one team member will be shared with all. You will have direct access to subject matter experts in a number of areas of specialty, or you can run all communications through your designated account manager.

STIR employees looking at a monitor

Development and Production

Positive brand perceptions are based on the proper presentation of messaging content. Our work evokes levels of engagement that regularly exceed industry benchmarks.

Excellence in production requires expert craftsmanship, visionary oversight of venders, and mastery of technical processes. Creativity in concept and approach, plus superior process and resourcefulness, consistently generate superior production values.

cost per conversions/conversions diagram

Testing, Analytics and Reporting

Key measurements are established and monitored for each marketing tactic throughout the campaign. Data flows to aggregated reporting tools in real time, so that marketing investment can be managed at both the macro and micro levels. The campaign is continually improved each day as learning accumulates. It is our philosophy to make evidence-based decisions.

account based marketing

Account-Based Marketing

ABM narrows the focus of content to a particular company, department, or decision-maker. It features a planning process that is more inclusive of the sales department and utilizes emerging technologies to drive hyper-targeted media buys. This methodology is highly appropriate for bringing back dead leads – or landing ‘whales’ – that will change the future of the company.

Further Insights From STIR

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A Brilliant Marketing Message Strategy is Simple

Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.

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Planning for Success: 3 Principles of Writing a Brilliant Marketing Plan

Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]

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