How To Survive The Facebook Apocalypse

Your social media strategy will need to get a whole lot smarter if you want to reach your customers and advocates. Facebook CEO Mark Zuckerberg has recently implemented a new algorithm for the type of content members will see; he stated that the network will help people have “more meaningful social interactions” versus finding “relevant […]

Michael Ray
Feb 1

5 Critical Considerations for Your Integrated Inbound Marketing Program

Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]

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STIR Staff
Jan 24

2018 Social Media Image Size Guide for Business Pages

Visual elements are often the only way your audience encounters your brand on social media. And in a quick-scroll world where all your marketing efforts may rely on a simple two-second glance, you can’t afford to have images or ads unintentionally cropped, resized or scaled. Simply put, images must be the correct size for each […]

Michael Ray
Jan 8

Speak the Language: Writing Content for Different Media Types

Marketing continues to evolve at a fast past. Shaping a campaign to integrate across a variety of platforms can be a challenge – each media has a unique task and communicates to consumers in different ways. One way to understand the different mediums is to view them each like unique personalities. You need to speak […]

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STIR Staff
Oct 27

Online Reputation Management: Balancing Reactive and Proactive Across PR, Social and Digital

Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]

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STIR Staff
Sep 14

Advanced Attribution Modeling

An array of advertisements and messaging hit us across all of our electronic platforms and media daily. We as consumers see ads while watching TV, browsing online, searching social media, reading emails and even while driving our cars listening to the radio. For marketers, determining how to influence a consumer can be tricky – what […]

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STIR Staff
Aug 1

Eight Steps to a Successful Rebrand

When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]

Brian Bennett
Jun 12

Do’s and Don’ts of Integrated Inbound Marketing

The world of marketing, advertising and communications inherently means working through constant change and anticipating new trends. Twenty years ago, no one understood the importance and the significance of having a website. Ten years ago, Facebook was for college students. Five years ago, everyone was wondering if they should be marketing their business and services […]

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STIR Staff
May 3

Four Questions to Create More Compelling Digital Offers

Ask yourself some tough questions to generate action Integrated Inbound Marketing utilizes offers and incentives to entice consumers to pay them a visit. Developing compelling offers can be challenging in the best-case scenario, and frustrating in the worst. Depending upon the channels and approach selected to promote the offers, different strengths and angles can be […]

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STIR Staff
Mar 17

Schrödinger’s Content

I recently spoke on a panel titled, Content Marketing: Creating a compelling mix, where we discussed content and inbound marketing. It was a great conversation that started around the creation of content, but one of the questions asked really got me thinking: “should we pay to promote our content?” My answer – sounds like a […]

Kevin Ciesielski
Oct 20