2022 Social Media Image Size Guide
Imagery – whether in the form of photos, graphics, or videos – is often the main way to grab an audience’s attention across social channels. In recent years, social media has become one of the major touchpoints through which consumers can learn more about and interact with businesses. Today’s consumers are exposed to more content […]
How to Win Customers on Social Media
This year, shoppers are expected to spend between 8.5% to 10.5% more – both online and offline – than they did in 2020, according to Forbes. To rake in profits and provide the best customer experience, brands need to implement solid social media strategies to drive traffic and transactions. In addition to the traditional flashy in-store promotions, direct mail catalogs, and catchy television commercials, social media is undeniably one of the […]
Keeping it real: Build an artisan brand through storytelling
There are many wonderful craftspeople around the world who make special products. Consumers crave these handcrafted works of art en masse. But if that’s truly the case, then why don’t all these businesses grow on a steep curve? Mainly it’s because artisanal product makers don’t understand the power of storytelling. It’s through the creation of […]
3 Ways Brands Can Drive Growth via Pinterest
Pinterest has come quite a long way since its launch in 2010. From its initial user base of just 10,000, the search-oriented social network has steadily grown to its current audience of 478 million over the past decade. With more than 5 billion monthly searches, the platform has evolved into a mainstream hub for ecommerce. […]
Managing Your Brand’s Online Reputation
What are people saying (and reading) about your brand online? Where do you rank among the competition when people search for the products or services you offer? Managing your brand’s reputation is a crucial requirement when it comes to acquiring and retaining customers. STIR’s Social Media Director Josh Arter and Digital Director Neil Fraser reveal […]
Make the Success of Your Insurance Brand Personal
As a regional/local player, you have a material advantage over your larger, national competitors that can be pressed and aided by simple technologies. Regional insurance companies, particularly Farm Bureau Insurance Companies with in-state offices and agents, have a firsthand knowledge to cater to their clientele — especially those in rural areas — on a much […]
The Power of Local Starts with Search
Local and regional companies have more advantages against the national and global players than they often realize. And when it comes to the insurance industry, everyday consumers are inundated with humorous national advertising campaigns that often tout bundling cost savings and generalized expertise. While these massively funded campaigns are certainly effective, they share a common […]
How to Amplify Your Brand Voice in an Already Noisy World
In order for your brand to successfully stand out, it needs to have a unique voice that reflects your company’s values. Learn why establishing a strong and recognizable brand voice matters.
What’s the Matter With Your Brand?
Impressions matter. If your logo and packaging isn’t appealing, therein lies a problem. Learn how the STIR team works with brands to get their products noticed (in a good way).
2021 Social Media Image Size Guide
On social media, image is everything. Use our 2021 Size Guide to avoid cropped or blurry images on Facebook, Instagram, TikTok and more.
6 Things to Look for When Searching for a PR Firm
On the hunt for a new PR partner? Consider these basics to ensure a great working relationship.
Influencer Marketing Will Influence Your Level of Success
Now it’s time to learn how to leverage an influencer marketing program for your brand.