2023 Social Media Image Size Guide

josh arter new headshot

Josh Arter

STIR | Social Media Director
Jan 3

Social media platforms are constantly evolving, with new players entering the arena at a faster pace than ever and current networks revamping their interfaces. With videos, graphics, Reels, and everything in-between, brands essentially have unlimited possibilities when it comes to telling their unique stories.

Now, more than ever, consumers expect polished content from brands on social media. This is why it’s crucial for every visual element to look high-quality and to be correctly sized to each social network’s requirements. As people scroll through their feeds, high-resolution, consistent visuals help build trust and boost brand affinity.

Read on or download the full guide for the latest sizing standards for today’s top social media channels.

Happy designing!

What’s the difference between image and display sizes?

  • Image sizes as they are listed below are optimal for each network and should be followed whenever possible. Uploaded images will be reduced and optimized for each network while retaining their original quality on desktop, tablet, and mobile devices.
  • Display sizes are the sizes at which images are displayed on an individual network and will vary across devices. Display sizes are listed as a reference only. Always follow the recommended Image size dimensions to ensure best results.

Below are the most up-to-date dimensions for the major social networks. Please note that all sizes are provided in pixels.

Social Media Image Sizes by Network

Facebook

facebook - 2023 social media image size guide

Profile Picture – Image Size

  • Must be at least 180 x 180 pixels – Larger images will be automatically scaled down. 
  • Note: We recommend at least 600 x 600 pixels to ensure image quality.

Profile Picture – Display Size

  • 170 x 170 pixels on page; 32 x 32 pixels throughout Facebook feed
  • Note: Business Page images will be cropped to fit a square.

Cover Photo – Image Size

  • 1200 x 628 pixels

Cover Photo – Display Size

  • 820 x 312 pixels on desktop; 640 x 360 pixels on smartphones
  • Note: Because cover photo images are resized differently for desktop and smartphones, it is important to test images on both devices to ensure image integrity.

Shared Image – Image Size

  • Square photo: 1200 x 1200 pixels
  • Rectangular photo: 1200 x 628 pixels

Shared Image – Display Size

  • Square photo: will scale to a max width of 470 pixels (in feed)
  • Square photo: will scale to a max width of 500 pixels (on page)
  • Rectangular photo: will scale to a max size of 470 x 246 pixels (in feed)
  • Rectangular photo: will scale to a max size of 504 x 265 pixels (on page)

Facebook Story – Image Size

  • 1080 x 1920 pixels

Shared Link – Image Size

  • Square photo: 1200 x 1200 pixels
  • Rectangular photo: 1200 x 628 pixels

Shared Link – Display Size

  • Square photo: minimum 154 x 154 pixels (in feed)
  • Square photo: minimum 116 x 116 pixels (on page)
  • Rectangular photo: minimum 470 x 246 pixels (in feed)
  • Rectangular photo: minimum 484 x 252 pixels (on page)

Event Cover Photo – Image Size

  • 1920 x 1080 pixels

Event Cover Photo – Display Size

  • 470 x 174 pixels

Twitter

twitter - 2023 social media image size guide

Profile Photo – Image Size

  • 400 x 400 pixels 
  • Maximum file size: 2 MB

Profile Photo – Display Size

  • 200 x 200 pixels 

Cover Photo – Image Size

  • 1500 x 500 pixels
  • Maximum file size: 5 MB
  • Note: When designing a header photo, be sure to account for the Twitter profile photo and the invisible area that is cropped out of uploaded images. 

Timeline/Feed Photo – Image Size

  • 1600 x 900 pixels (16:9 ratio) 
  • Maximum file size: 5 MB for photos
  • Maximum file size: 5 MB for GIFs on mobile
  • Maximum file size: 15 MB for GIFs on desktop

Timeline/Feed Photo – Display Size

  • 440 x 220 pixels (2:1 ratio)

Instagram

instagram - 2023 social media image size guide

Profile Photo – Image Size

  • Minimum 320 x 320 pixels
  • Note: We recommend at least 600 x 600 pixels to ensure quality.

Profile Photo – Display Size

  • 161 x 161 pixels 

Photos – Image Size

  • Square photos
    • 1080 x 1080 pixels (standard)
    • 1200 x 1200 pixels (recommended)
    • Note: Always maintain an aspect ratio of 1:1.
  • Landscape photos
    • 1080 x 1350 pixels
  • Portrait photos
    • 1080 x 1350 pixels

Photos – Display Size

  • 510 x 510 pixels (square photos in feed)
  • 161 x 161 pixels (photo thumbnails in individual user’s grid)

Instagram Stories – Image/Video Size

  • 1080 x 1920 pixels
  • Aspect ratio of 9:16
  • Maximum file size: 4 GB
  • File type: MP4
  • Note: These dimensions also apply to Instagram Story ads and Reels.

Shared Videos – Video Size

  • 864 x 1080 pixels
  • Aspect ratio of 4:5

Pinterest

pinterest - 2023 social media image size guide

Profile Picture – Image Size

  • Minimum 600 x 600 pixels 

Profile Picture – Display Size

  • 165 x 165 pixels (homepage)
  • 32 x 32 pixels (throughout feed/search results pages)

Profile Cover Photo – Image Size

  • Minimum 800 x 450 pixels

Board Cover Photo – Image Size

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 pixels (small thumbnail)

Pins – Image Size

  • Regular pin: 1000 x 1000 pixels
  • Optimal pin: 1000 x 1500 pixels
  • Minimum pin: 600 x 900 pixels
  • Expanded pin: 600 pixels x any height 

Pins – Display Size

  • 236 pixels x any height

Board Thumbnail – Display Size

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 pixels (small thumbnail)

LinkedIn

linkedin - 2023 social media image size guide

Cover Image (User) – Image Size

  • 1584 x 396 pixels
  • Maximum file size: 4 MB

Profile Picture (User) – Image Size

  • Minimum 400 x 400 pixels
  • Maximum file size: 10 MB

Cover Image (Company) – Image Size

  • 1128 x 191 pixels
  • Maximum file size: 4 MB

Profile Picture/Company Logo (Company) – Image Size

  • Minimum 800 x 800 pixels
  • Maximum file size: 4 MB
  • Note: This is the brand logo that appears on a company’s LinkedIn page.

Square Logo (Company) – Image Size

  • 300 x 300 pixels
  • Maximum file size: 2 MB
  • Note: This is the brand logo that appears in LinkedIn search results.

Banner Image (Company) – Image Size

  • 646 x 200 pixels
  • Maximum file size: 2 MB

Hero Image (Company) – Image Size

  • 1128 x 376 pixels
  • Maximum file size: 2 MB

Shared Image or Link – Image Size

  • 1200 x 627 pixels 

YouTube

youtube - 2023 social media image size guide

Channel Profile Image – Image Size

  • 800 x 800 pixels

Channel Profile Image – Display Size

  • 98 x 98 pixels

Channel Cover Photo – Image Size

  • 2560 x 1152 pixels
  • Note: When designing a channel cover photo, be sure to account for four different display configurations – TV, desktop, tablet and mobile. Click here for a helpful template for designing YouTube header images. 

Channel Cover Photo – Display Size

  • 2560 x 1440 pixels (TV)
  • 2560 x 423 pixels (desktop)
  • 1855 x 423 pixels (tablet)
  • 1546 x 423 pixels (mobile)

Video Uploads – Video Size

  • Minimum HD: 1280 x 720 pixels
  • Aspect ratio of 16:9

Video – Title and Descriptions

  • Video title is 100 characters.
  • Video description is 5,000 characters.

TikTok

tiktok - 2023 social media image size guide

Profile Image – Image Size

  • Minimum 20 x 20 pixels

Video Uploads – Video Size

  • 1080 x 1920 pixels
  • Aspect ratio of 9:16

Snapchat

snapchat - 2023 social media image size guide

Ad – Image/Video Size

  • 1080 x 1920 pixels
  • Aspect ratio of 9:16
  • Maximum file size: 5 MB
  • File type: JPEG or PNG

Custom Geofilter – Image Size

  • Minimum 120 x 120 pixels
  • Aspect ratio: 9:16
  • Maximum file size: 5 MB
  • File type: JPEG or PNG

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