A Brilliant Marketing Message Strategy is Simple

I recently attended a PRSA Southeastern Wisconsin luncheon featuring Kohler’s communications team. Presenters included Todd Weber, communications director – product PR; Mirjam Lippuner, associate manager – kitchen and bath PR; Anne Smith, APR, corporate PR manager; and Jo Brown, associate Internet content manager. This smart group of public relations and social media pros shared their best practices […]

All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]

Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]

Are you taking a holistic view of integrated marketing planning? Whether you are a chief marketing officer for a major corporation or own a small business, you should periodically step back and look at the big picture. You may be missing opportunities to design integration, efficiency, leverage, and ultimately, power, into your marketing effort. Think […]

Content marketing is absolutely essential to every brand (no exceptions). Until now, content marketing has been largely misunderstood and seen as the bastion of clever, high-tech B2B companies or the one-dimensional digital agency. But in reality, every company needs to develop and deploy these capabilities and build them into their integrated marketing plan. There are […]

Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]

The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]

We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.

Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]

I am obsessed with technology. The latest laptop, iPhone, digital SLR / video camera, HD flat screen, blu-ray, gaming system – yes, I have them all. They are fun to play with at home and fascinating tools on a professional level. I’m not alone in this.  I think it is a social phenomena, and rightfully […]