This Spring, Invest in Deep Cleaning Your Website
STIR Staff
Apr 22
Apr 22
Featured
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One of a Kind
NL Suits needed an identity to reflect its high style and completely custom fit. We put together new messaging, a fresh logo and an image campaign featuring real clients in their own suits and displayed it on new storefront window banners.
STIR Staff
Sep 4
Sep 4
Four Steps to Increase Event Attendance
A 13% revenue increase for Bastille Days in one year, record-setting attendance for the Wisconsin State Fair—STIR makes events stand out in a competitive marketspace. Boost your event attendance with these four steps.
STIR Staff
Aug 21
Aug 21
Viral Social Topics Can Lead to Out-Of-This-World Engagement
When social media users rally around a viral topic, it means millions of people are focusing on one thing––which is a useful tool for your brand. Using hot topics or pop culture to cultivate brand engagement isn’t as alien of an idea as you may think.
STIR Staff
Aug 13
Aug 13
Build a Marketing Machine to Produce Growth and Profit
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.
Brian Bennett
Aug 8
Aug 8
Pitch Perfect: 5 Ways to Score a Byline Article
Why do some experts get more media love than others? Because they know how to leverage the power of contributed content. Here’s how to build the perfect pitch that will win over editors and generate ROI-driven content.
Christel Henke
Jul 16
Jul 16
How to Develop Your Brand Story
Branding is more than a logo or packaging. Your brand should tell a story; one with characters, personality and a compelling plot. This storytelling makes the consumer connect and trust your brand. Read on to find out how.
Brian Bennett
May 17
May 17
Marketing Leverage is Found in Consumer Insight
Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes them tick and leverage it in creative, media buys, PR and more.
Brian Bennett
May 8
May 8
Earth Day Is Every Day in Marketing
Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.
Strike an Emotional Chord
Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.
Brian Bennett
Apr 18
Apr 18
Share The Benefit
It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.
Brian Bennett
Apr 3
Apr 3
You Have Three Seconds, Entertain Me: How to Create a High-Impact Ad Campaign
Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.
Brian Bennett
Apr 1
Apr 1
9 Ways to Measure Your Story’s PR Potential
Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.
STIR Staff
Mar 13
Mar 13