STIR Rings Up a Victory at the 2019 ANA Bell Awards

STIR goes four for four at the 2019 ANA Bell Awards, winning three B2B excellence awards and a top Bell Award for clients Quad/Graphics, VRC, Flight For Life, and this very website.

Katie Koeppel
May 28

Marketing Leverage is Found in Consumer Insight

Looking for marketing that yields a high ROI? The answer is right in front of you-it’s in your customers. Find out what makes then tick and leverage it in creative, media buys, PR and more.

Brian Bennett
May 8

Earth Day Is Every Day in Marketing

Earth Day is more relevant than ever given consumers’ increasingly eco-conscious mindset. It also is a prime example of the symbiotic relationship between environmental sustainability and marketing. Learn how brands reflect this in their advertising. You’re sure to be inspired.

Emma Spring
Apr 22

Strike an Emotional Chord

Consumer behavior research shows us over and over again the majority of purchase decisions are based on emotion not logic. Read on and discover why emotional marketing is so important to our agency’s core philosophy that we painted it on our walls.

Brian Bennett
Apr 18

Share The Benefit

It’s easy to market the features of a product or service, but you need to ‘Share the Benefit’ to build a brand. Learn how to write compelling messaging that converts customers. It’s our agency’s core philosophy.

Brian Bennett
Apr 3

Social Media Paved Paradise

Did you survive the Instagram and Facebook outage of 2019? From top companies down to the average consumer, social media marketing took a hit. Here, we remind you of the power of the social network in advertising.

Emma Spring
Mar 14

9 Ways to Measure Your Story’s PR Potential

Think about how many unopened emails are sitting in your inbox right now. Multiply that by at least 10 and that’s what a reporter’s inbox looks like on any given day. Here are a few tips from our PR team to break through the clutter and get your brand’s stories in the news.

stir agency milwaukee
STIR Staff
Mar 13

Client Collaboration: Our Secret Weapon

Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.

Brian Bennett
Mar 8

Speak to the Persona

Your brand can’t and shouldn’t be everything to everyone. A successful marketing strategy starts and ends with personalization. We painted the phrase, ‘Speak to the Persona,’ on our agency walls to always keep this top-of-mind.

Brian Bennett
Feb 21

Be an Active Brand in Any Industry

Being an active brand takes confidence and commitment. Those who don’t shy away from the challenge reap the rewards.

Brian Bennett
Feb 14

Integration = Leverage

A key premise of our marketing philosophy is that integration generates marketing leverage.

Brian Bennett
Dec 26

Disrupt Mediocrity

At STIR we remind ourselves daily to ‘Disrupt Mediocrity.’ Expectations are defined by the usual, the routine, the mediocre.

Brian Bennett
Dec 13

Typography, the King of Branding!

Whether you’re creating a whole new brand or looking for a refresh, don’t forget about typography. Putting some love into your brand’s type is the biggest little thing you could do.

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STIR Staff
Oct 30

Five Benefits of Inbound Marketing

More qualified sales leads and customer loyalty are just a few benefits of inbound marketing. Learn why your integrated marketing strategy MUST include an inbound component.

Brian Bennett
Jul 24

Integrated Paid Social Campaigns Transform Marketing Plans

A lot of companies are spending money running social ad campaigns and many are making a huge mistake. Social advertising has evolved rapidly over the past decade. From simple image ads to dynamic interactive campaigns with transformative customer experiences, social advertising continues to change every day. Throughout this evolution, many organizations have experienced an increase […]

Michael Ray
Jun 26

You Need to be More Mediagenic

This couldn’t be said more when it comes to having a strong social media campaign, but having Public Relations involved will help those campaigns

Brian Bennett
Apr 3

7 Ways to Survive and Thrive in Marketing

The traditional ad agency model is dead. Truth is, it was already drawing its last breaths back in the early 2000s in the heyday of flip phones and dial-up-internet. Flash-forward to 2018 and we’ve evolved from ad makers to content producers, from media buyers to creators of owned media. The industry has completely transformed into […]

Brian Bennett
Mar 26

Six Essential Ingredients of Optimization-Based Media and Campaign Planning

There is a strategic transition being driven by a divergence between standard planning approaches and emerging best practices. The standard approach suggests plans are set in stone and that every element will perform exactly as anticipated. However, even the best-laid plans can go awry and optimization becomes critical. A typical communications campaign planning process includes […]

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STIR Staff
Feb 28

How To Survive The Facebook Apocalypse

Your social media strategy will need to get a whole lot smarter if you want to reach your customers and advocates. Facebook CEO Mark Zuckerberg has recently implemented a new algorithm for the type of content members will see; he stated that the network will help people have “more meaningful social interactions” versus finding “relevant […]

Michael Ray
Feb 1

5 Critical Considerations for Your Integrated Inbound Marketing Program

Inbound marketing focuses on creating quality content that naturally pulls people toward a company, product or service. While inbound marketing is a valuable and highly productive element of the marketing mix, it cannot stand entirely on its own. In today’s marketing ecosystem, integrating inbound marketing with outbound marketing mainstays – like direct mail, advertising, public […]

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STIR Staff
Jan 24

Online Reputation Management: Balancing Reactive and Proactive Across PR, Social and Digital

Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]

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STIR Staff
Sep 14

Advanced Attribution Modeling

An array of advertisements and messaging hit us across all of our electronic platforms and media daily. We as consumers see ads while watching TV, browsing online, searching social media, reading emails and even while driving our cars listening to the radio. For marketers, determining how to influence a consumer can be tricky – what […]

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STIR Staff
Aug 1

Eight Steps to a Successful Rebrand

When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]

Brian Bennett
Jun 12

Four Questions to Create More Compelling Digital Offers

Ask yourself some tough questions to generate action Integrated Inbound Marketing utilizes offers and incentives to entice consumers to pay them a visit. Developing compelling offers can be challenging in the best-case scenario, and frustrating in the worst. Depending upon the channels and approach selected to promote the offers, different strengths and angles can be […]

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STIR Staff
Mar 17

Schrödinger’s Content

I recently spoke on a panel titled, Content Marketing: Creating a compelling mix, where we discussed content and inbound marketing. It was a great conversation that started around the creation of content, but one of the questions asked really got me thinking: “should we pay to promote our content?” My answer – sounds like a […]

Kevin Ciesielski
Oct 20

Inbound Marketing: You Should’ve Started Years Ago

For small businesses, the golden age of marketing is today. A paradigm shift in the way we approach our work as marketers has given smaller companies a leg up. Today, a small company can feasibly compete with global corporations. In the old days, you needed big money to be in the game. Now, businesses can […]

Brian Bennett
Jul 21

Short Attention Span Theatre

Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]

Brian Bennett
Jun 27

The 7 Steps to Branding Redesign

Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.

Brian Bennett
Apr 12

The Importance of Internal Branding

As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.

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STIR Staff
Mar 1

Digital Strategy Doesn’t Work in a Silo

There is no digital strategy anymore. When I started in this industry, websites were the beginning and end of a digital strategy. It fell into what I call “checkbox marketing:” we need a website. Got it. Check. By that, I mean that the level of thought and effort that went into a website was on […]

Kevin Ciesielski
Jan 26

Why You Need a Strong Brand Voice on Social Media

Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]

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STIR Staff
Jun 23

Four Ways to Leverage LinkedIn to Increase Brand Awareness

All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]

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STIR Staff
Oct 7

Activate Your Marketing Plan For Amazing ROI

Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]

Brian Bennett
Dec 5

How to Choose The Elements of Your Marketing Plan

Are you taking a holistic view of integrated marketing planning? Whether you are a chief marketing officer for a major corporation or own a small business, you should periodically step back and look at the big picture. You may be missing opportunities to design integration, efficiency, leverage, and ultimately, power, into your marketing effort. Think […]

Brian Bennett
Aug 7

Planning for Success: 3 Principles of Writing a Brilliant Marketing Plan

Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]

Brian Bennett
May 18

The Power of Disruptive Creative

The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]

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STIR Staff
Apr 29

Healthcare and Hospital Marketing – 4 Tips for Boosting Your Brand Equity

Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]

Brian Bennett
May 17

Technology is Fascinating but Boring Without Creativity.

I am obsessed with technology. The latest laptop, iPhone, digital SLR / video camera, HD flat screen, blu-ray, gaming system – yes, I have them all. They are fun to play with at home and fascinating tools on a professional level. I’m not alone in this.  I think it is a social phenomena, and rightfully […]

Brian Bennett
Jan 16