A 25-Year Look Back in the Agency Business
Brian Bennett
Jun 19
Jun 19
Featured
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Make the Success of Your Insurance Brand Personal
As a regional/local player, you have a material advantage over your larger, national competitors that can be pressed and aided by simple technologies. Regional insurance companies, particularly Farm Bureau Insurance Companies with in-state offices and agents, have a firsthand knowledge to cater to their clientele — especially those in rural areas — on a much […]
STIR Staff
Apr 24
Apr 24
The Power of Local Starts with Search
Local and regional companies have more advantages against the national and global players than they often realize. And when it comes to the insurance industry, everyday consumers are inundated with humorous national advertising campaigns that often tout bundling cost savings and generalized expertise. While these massively funded campaigns are certainly effective, they share a common […]
STIR Staff
Apr 11
Apr 11
How to Amplify Your Brand Voice in an Already Noisy World
In order for your brand to successfully stand out, it needs to have a unique voice that reflects your company’s values. Learn why establishing a strong and recognizable brand voice matters.
STIR Staff
Mar 18
Mar 18
What’s the Matter With Your Brand?
Impressions matter. If your logo and packaging isn’t appealing, therein lies a problem. Learn how the STIR team works with brands to get their products noticed (in a good way).
Brian Bennett
Mar 17
Mar 17
2021 Social Media Image Size Guide
On social media, image is everything. Use our 2021 Size Guide to avoid cropped or blurry images on Facebook, Instagram, TikTok and more.
STIR Staff
Jan 15
Jan 15
6 Things to Look for When Searching for a PR Firm
On the hunt for a new PR partner? Consider these basics to ensure a great working relationship.
Christel Henke
Oct 30
Oct 30
Influencer Marketing Will Influence Your Level of Success
Now it’s time to learn how to leverage an influencer marketing program for your brand.
STIR Staff
Jul 16
Jul 16
4 Ways to Shift Your Marketing Strategy During COVID-19
As COVID-19 continues to impact our lives and the global economy, here are four strategies from STIR’s leadership team to help accelerate your brand forward.
STIR Staff
Jun 16
Jun 16
Changing Your Marketing Playbook in Times of Crisis
Learn how your brand can leverage social media to navigate marketing disruption during times of crisis.
STIR Staff
May 12
May 12
8 Steps for Getting Brands Through a Disruptive Crisis Like COVID-19
Leading B2B publication MarketingProfs featured STIR’s insights on how to adapt marketing strategies amidst crises like COVID-19. Read more.
Brian Bennett
May 4
May 4
How to Protect Your Brand from Programmatic Impropriety
Take an active role in protecting your brand from damaging associations and questionable advertising placements.
STIR Staff
Apr 6
Apr 6
True to its Name – Influencer Marketing Will Influence Your Level of Success
Social media brand partnerships are more than a ‘like’ on Instagram. Here, we breakdown why your company should tap into influencer marketing and decipher who is actually the best person to represent your brand.
STIR Staff
Feb 6
Feb 6