Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.
As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.
Traditional television commercials are familiar, comfortable and understood by most. So, what is the appeal of online videos?
There is no digital strategy anymore. When I started in this industry, websites were the beginning and end of a digital strategy. It fell into what I call “checkbox marketing:” we need a website. Got it. Check. By that, I mean that the level of thought and effort that went into a website was on […]
Most people in this profession have been asked the same thing. And for a number of years, I’m not sure that I truly know the process of art direction.
Ready. Set. Launch. Seven steps to ensure your product launch or service receives the strategy and attention it deserves
Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]
Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.
All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]