Alexa, What are the Benefits and Costs of Voice Technology in Advertising?

Three seconds. One. Two. Three. That’s all the time your ad campaign has to resonate. Here’s how emotion-provoking work, like this UPAF campaign, creates the biggest impact.

Isn’t it better to work WITH someone vs. FOR someone? Ad agencies thrive on the talent, creativity and collaboration of internal teams. But we found greater success happens when this extends beyond agency walls. Learn why the STIR business model is built on client collaboration.

Outline the ways to shape a campaign and integrate it across a variety of platforms in a way that is not challenging.

Online reputation management (ORM) is often misunderstood, as many see it only as a social media effort or a public relations crisis management tactic. It’s really an integrated approach, when done thoroughly, that a brand should use proactively every day. This requires planning ahead and dedicated strategies to develop positive online assets. The background The […]

An array of advertisements and messaging hit us across all of our electronic platforms and media daily. We as consumers see ads while watching TV, browsing online, searching social media, reading emails and even while driving our cars listening to the radio. For marketers, determining how to influence a consumer can be tricky – what […]

When is it time to rebrand? Companies look at a multitude of factors, such as market research, market share trends and changing demographics, to determine if it’s time to reposition. But what many don’t realize is that a rebrand is more than just a new name and logo. It’s an opportunity to redefine and improve […]

Working the marketing world means there is always change occurring. Here’s your chance to get ahead of everyone else with inbound marketing.

Ask yourself some tough questions to generate action Integrated Inbound Marketing utilizes offers and incentives to entice consumers to pay them a visit. Developing compelling offers can be challenging in the best-case scenario, and frustrating in the worst. Depending upon the channels and approach selected to promote the offers, different strengths and angles can be […]

I recently spoke on a panel titled, Content Marketing: Creating a compelling mix, where we discussed content and inbound marketing. It was a great conversation that started around the creation of content, but one of the questions asked really got me thinking: “should we pay to promote our content?” My answer – sounds like a […]

For small businesses, the golden age of marketing is today. A paradigm shift in the way we approach our work as marketers has given smaller companies a leg up. Today, a small company can feasibly compete with global corporations. In the old days, you needed big money to be in the game. Now, businesses can […]

Our attention spans and patience are short. We delete unopened emails, speed date, order food from smart phone apps to avoid waiting in line, pay extra for same day shipping, and even communicate using single letters, like “k”. Not only do these behaviors apply to our everyday lives, but also influence our attitudes towards advertising. […]

Find out the 7 steps we go through when STIR is brought in to evaluate and recommend how a company can reposition itself for the future.

As vital as it is to showcase the capabilities of your agency through great client work, it’s just as important to have strong internal branding.

Traditional television commercials are familiar, comfortable and understood by most. So, what is the appeal of online videos?

There is no digital strategy anymore. When I started in this industry, websites were the beginning and end of a digital strategy. It fell into what I call “checkbox marketing:” we need a website. Got it. Check. By that, I mean that the level of thought and effort that went into a website was on […]

Most people in this profession have been asked the same thing. And for a number of years, I’m not sure that I truly know the process of art direction.

Ready. Set. Launch. Seven steps to ensure your product launch or service receives the strategy and attention it deserves

Social media is a space where brands truly come to life. It’s also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, […]

Brand culture is essential. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.

Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that delivers results.

All good marketers know their business must have a presence on social media. Whether your brand is new to social media marketing or you’ve been marketing your business through social media since day one, you understand the effort and time it takes to set up and maintain a social media platform. A platform that tends […]

Building a marketing plan and fully activating a marketing plan are two completely different things, but it can make the difference between moderate and outstanding brand performance and ROI. The difference is what we will call “Marketing Plan Activation.” Marketing Plan Activation requires equal parts effort and imagination. Usually, a small incremental investment will give […]

Are you taking a holistic view of integrated marketing planning? Whether you are a chief marketing officer for a major corporation or own a small business, you should periodically step back and look at the big picture. You may be missing opportunities to design integration, efficiency, leverage, and ultimately, power, into your marketing effort. Think […]

Marketers strive to create a brilliant marketing message strategy, but how is it done? Learn to craft a marketing message that deliver.

Many marketing managers are at a loss as to how to incorporate new messaging methods. They know the tried and true methods of marketing their brand and/or company may now be obsolete. They hear about many new methods of marketing but are rightfully suspicious of fads and trends in web and social marketing. They know […]

The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]

We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.

Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]

I am obsessed with technology. The latest laptop, iPhone, digital SLR / video camera, HD flat screen, blu-ray, gaming system – yes, I have them all. They are fun to play with at home and fascinating tools on a professional level. I’m not alone in this.  I think it is a social phenomena, and rightfully […]