As published in MarketingProfs, the premier B2B marketing publication, STIR shares insights to help brands continue the positive momentum they had just weeks ago before the COVID-19 crisis. We hope the article will inspire you to dodge obstacles, adapt to new opportunities and lead boldly.
Here’s an excerpt:
A fog bank just rolled in on our screaming fast economy and clouded our vision. To freeze your marketing is akin to slamming on the brakes on the freeway. Results are predictable—a pile-up with terrible outcomes.
Year in and year out, corporations spend massive resources seeking ways to tilt the market to their advantage, to disrupt the status quo, to change the model and innovate. Now is the time for an agile and rapid response. Trust that you and your team have the skills to quickly adjust and cater to the new business environment. The best outcome in a crisis like the COVID-19 pandemic will come from the agility and presence of mind.Brian Bennett, STIR founder and president, in MarketingProfs