2021 Social Media Image Size Guide

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Josh Arter

STIR | Social Media Director
Jan 15

Imagery – whether it be illustrations, graphics, photos, or videos – is the main visual element that draws people into stories. Aside from text, images are often the main way to capture the audience’s attention in marketing messages. In fact, the use of visual information on the web has increased by a whopping 9,900% since 2007. Over the years, social media has become one of the major touchpoints for consumers to learn more about and interact with brands, and the right social media image is key to this. 

Today’s consumers are flooded with more content than ever. As people rapidly scroll through their feeds, social media marketing efforts typically rely on a quick glance. To maintain aesthetic integrity, brands cannot have their images inadvertently cropped, resized, or scaled – which is why these visual elements must be correctly sized to each social network’s standards. Clear, fully visible images create a more polished look for brands, which builds consumer trust and appreciation. However, it’s important to stay up to date with each network’s sizing standards, as they change often as a result of new layouts and features. 

Below are the social media image dimensions recommended for the key social networks for 2021. All sizes are provided in pixels, and we’ve even provided some notes to help you navigate. Our ultimate goal is to save time by providing an all-in-one social media image size reference. 

Happy designing!

Scroll to the bottom to download the full PDF guidelines.

What’s the difference between ‘Image’ and ‘Display’ sizes?

  • Image sizes as they are listed in the visuals below are optimal for each network and should be followed whenever possible. These uploaded images will then be reduced and optimized for each network, retaining their original quality on desktops, tablets and mobile devices.
  • Display sizes are the sizes at which images are displayed on an individual network and will vary across devices. Display sizes are listed as a reference only—brands should follow the Image sizes when placing pictures to ensure the best face forward.

Social Media Image Sizes by Network

Facebook

Profile Picture – Image size

  • Must be at least 180 x 180 pixels – larger images will be automatically scaled down. 
  • We recommend at least 600 x 600 pixels to ensure image quality.

Profile Picture – Display size

  • 170 x 170 pixels on page; 32 x 32 pixels throughout Facebook
  • Business Page images will be cropped to fit a square.

Cover Photo – Image size

  • 820 x 312 pixels

Cover Photo – Display size

  • 820 x 312 pixels on desktop; 640 x 360 pixels on smartphones
  • Because cover photo images are resized differently for desktop and smartphones, it is important to test images on both to ensure image integrity. For best practices on Facebook cover photo practices, click here.

Shared Image – Image Size

  • Square photo: 1200 x 1200 pixels
  • Rectangular photo: 1200 x 630 pixels

Shared Image – Display Size

  • Square photo: will scale to a max width of 470 pixels (in feed)
  • Square photo: will scale to a max width of 504 pixels (on page)
  • Rectangular photo: will scale to a max size of 470 x 246 pixels (in feed)
  • Rectangular Photo: will scale to a max size of 504 x 265 pixels (on page)

Shared Link – Image Size

  • Square photo: 1200 x 1200 pixels
  • Rectangular photo: 1200 x 628 pixels

Shared Link – Display Size

  • Square photo: minimum 154 x 154 pixels (in feed)
  • Square photo: minimum 116 x 116 pixels (on page)
  • Rectangular photo: minimum 470 x 246 pixels (in feed)
  • Rectangular photo: minimum 484 x 252 pixels (on page)

Event Cover Photo – Image Size

  • 1920 x 1080 pixels

Event Cover Photo – Display Size

  • 470 x 174 pixels

Twitter

Profile Photo – Image Size

  • 400 x 400 pixels 
  • Maximum file size of 2 MB

Profile Photo – Display Size

  • 200 x 200 pixels 

Header Image – Image Size

  • 1500 x 500 pixels
  • Maximum file size of 5 MB
  • When designing a header photo, be sure to account for the Twitter profile photo and the invisible area that is cropped out of uploaded images. Click here for a template to help design Twitter header images. 

Timeline/In-Stream Photo – Image Size

  • 1024 x 512 pixels (a 16:9 ratio) 
  • Maximum file size of 5 MB for photos
  • Maximum file size of 5 MB for animated GIFs on mobile and 15 MB on web

Timeline/In-Stream Photo – Display Size

  • 440 x 220 pixels (a 2:1 ratio) 

Twitter Cards

  • When sharing a link with a featured image, Twitter offers the option to display the image as part of a Twitter Card. This feature helps brands gain greater exposure and increases the chances for post engagement. In addition to giving you more space to engage your followers, Twitter cards add a visual component to your news stream that helps you to stand out among other brand’s updates. For more on how to set up Twitter cards, click here.

Instagram

Profile Photo – Image Size

  • 600 x 600 pixels 

Profile Photo – Display Size

  • 110 x 110 pixels 

Photos – Image Size

  • Square photos
    • 1080 x 1080 pixels; minimum 600 x 600 pixels
    • Always maintain an aspect ratio of 1:1 if uploading a larger image.
  • Rectangle/landscape photos (not recommended for marketers)
    • 1080 x 1350 pixels
    • Maintain an aspect ratio between 1.91:1 and 4:5 ratio

Photos – Display Size

  • 510 x 510 pixels (square photos in feed)
  • 510 x 267 pixels (square photos in feed)
  • 161 x 161 pixels (photo thumbnails)
  • Smaller featured header images appear as 204 x 204 pixels
  • Larger featured header images appear as 409 x 409 pixels

Instagram Stories – Image/Video Size

  • 1080 x 1920 pixels
  • Aspect ratio of 9:16
  • Max file size is 4 GB
  • File types: MP4 (preferred), MOV

Shared Videos – Video Size

  • 864 x 1080 pixels
  • Aspect ratio of 4:5

Pinterest

Profile Picture – Image Size

  • Minimum 600 x 600 pixels 

Profile Picture – Display Size

  • 165 x 165 pixels (home page)
  • 32 x 32 pixels (rest of Pinterest)

Board Cover Image – Image Size

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 pixels (small thumbnail)

Pins – Image Size

  • Regular pin: 600 x 600 pixels
  • Optimal pin: 1000 x 1500 pixels
  • Expanded pin: 600 pixels x any height 

Pins – Display Size

  • 236 pixels x any height

Board Thumbnail – Display Size

  • 222 x 150 pixels (large thumbnail)
  • 55 x 55 pixels (small thumbnail)

LinkedIn

Background Cover Image (Individual) – Image Size

  • 1584 x 396 pixels
  • Maximum file size 4 MB

Profile Picture (Individual) – Image Size

  • 800 x 800 pixels
  • Maximum file size 10 MB

Background Cover Image (Company) – Image Size

  • 1536 x 768 pixels
  • Maximum file size 4 MB

Profile Picture/Company Logo (Company) – Image Size

  • 800 x 800 pixels
  • Maximum file size 4 MB
  • This is the brand logo that appears on a company’s LinkedIn homepage.

Square Logo – Image Size

  • 200 x 200 pixels
  • Maximum file size 2 MB
  • This is the brand logo that appears when a company is searched.

Banner Image (Company) – Image Size

  • 646 x 200 pixels
  • Maximum file size 2 MB

Hero Image (Company) – Image Size

  • 1128 x 376 pixels
  • Maximum file size 2 MB

Shared Image or Link – Image Size

  • 1104 x 736 pixels 

YouTube

Channel Profile Image – Image Size

  • 800 x 800 pixels

Channel Profile Image – Display Size

  • 98 x 98 pixels

Channel Cover Photo – Image Size

  • 2560 x 1440 pixels
  • When designing a channel cover photo, be sure to account for four different display configurations—TV, desktop, tablet and mobile. Click here for a helpful template for designing YouTube header images. 

Channel Cover Photo – Display Size

  • 2560 x 1440 pixels (TV)
  • 2560 x 423 pixels (Desktop)
  • 1855 x 423 pixels (Tablet)
  • 1546 x 423 pixels (Desktop minimum and mobile)

Video Uploads – Video Size

  • Minimum HD 1280 x 720
  • Aspect ratio of 16:9

TikTok

Profile Image – Image Size

  • 20 x 20 pixels minimum (higher quality recommended)

Video Uploads – Video Size

  • 1080 x 1920
  • Aspect ratio of 9:16

Snapchat

Ad – Image/Video Size

  • 1080 x 1920 pixels
  • Maximum file size 5 MB

Custom Geo-filter – Image Size

  • 1080 x 1920 pixels
  • Maximum file size 300 KB

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