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Make the Success of Your Insurance Brand Personal
As a regional/local player, you have a material advantage over your larger, national competitors that can be pressed and aided by simple technologies. Regional insurance companies, particularly Farm Bureau Insurance Companies with in-state offices and agents, have a firsthand knowledge to cater to their clientele — especially those in rural areas — on a much […]
The Power of Local Starts with Search
Local and regional companies have more advantages against the national and global players than they often realize. And when it comes to the insurance industry, everyday consumers are inundated with humorous national advertising campaigns that often tout bundling cost savings and generalized expertise. While these massively funded campaigns are certainly effective, they share a common […]
How to Amplify Your Brand Voice in an Already Noisy World
In order for your brand to successfully stand out, it needs to have a unique voice that reflects your company’s values. Learn why establishing a strong and recognizable brand voice matters.
What’s the Matter With Your Brand?
Impressions matter. If your logo and packaging isn’t appealing, therein lies a problem. Learn how the STIR team works with brands to get their products noticed (in a good way).
6 Things to Look for When Searching for a PR Firm
On the hunt for a new PR partner? Consider these basics to ensure a great working relationship.
Influencer Marketing Will Influence Your Level of Success
Now it’s time to learn how to leverage an influencer marketing program for your brand.
Changing Your Marketing Playbook in Times of Crisis
Learn how your brand can leverage social media to navigate marketing disruption during times of crisis.
How to Protect Your Brand from Programmatic Impropriety
Take an active role in protecting your brand from damaging associations and questionable advertising placements.
True to its Name – Influencer Marketing Will Influence Your Level of Success
Social media brand partnerships are more than a ‘like’ on Instagram. Here, we breakdown why your company should tap into influencer marketing and decipher who is actually the best person to represent your brand.
From the Mouths of Media: 4 Ways to Get Your Company Press
Making the news can have a massive impact on your brand. But to get there, your company needs to be mediagenic. Here are tips straight from the mouths of media on how to get your company press and send ROI through the roof.
One of a Kind
NL Suits needed an identity to reflect its high style and completely custom fit. We put together new messaging, a fresh logo and an image campaign featuring real clients in their own suits and displayed it on new storefront window banners.
Four Steps to Increase Event Attendance
A 13% revenue increase for Bastille Days in one year, record-setting attendance for the Wisconsin State Fair—STIR makes events stand out in a competitive marketspace. Boost your event attendance with these four steps.