Back in 2005, St. Joseph’s/Candler was outspent roughly 3 to 1 in Savannah, Georgia by a regional academic hospital system. Our research showed that success would be found in appealing to the consumer who is more selective in their care. We developed consumer trust and market dominance by sharing stories in a consistent way over time and across all major media.
Illustrating the level of care and communication between patients and doctors
Branding service lines
Addressing community health issues
Highlighting regional connections between physicians and patients
Telling inspirational stories
Presenting medical technology in disruptive ways
Branding on the street level
Developing a messaging strategy
View our case study to see the work STIR produced for St. Joseph’s/Candler.
Society for Healthcare Strategy and Market Development (SHSMD) Conference
We shared this story on the healthcare industry’s largest stage. View the full presentation.