Smart Medicine

Back in 2005, St. Joseph’s/Candler was outspent roughly 3 to 1 in Savannah, Georgia by a regional academic hospital system. Our research showed that success would be found in appealing to the consumer who is more selective in their care. We developed consumer trust and market dominance by sharing stories in a consistent way over time and across all major media.

Illustrating the level of care and communication between patients and doctors

St. Joseph’s Candler ad collage

Branding service lines

Addressing community health issues

Highlighting regional connections between physicians and patients

Telling inspirational stories

Presenting medical technology in disruptive ways

Branding on the street level

St. Joseph’s Candler mobile mammography

Developing a messaging strategy

View our case study to see the work STIR produced for St. Joseph’s/Candler.

St. Joseph’s Candler case study
Click to view a full case study

Society for Healthcare Strategy and Market Development (SHSMD) Conference

We shared this story on the healthcare industry’s largest stage. View the full presentation.