Cousin’s Subs Fully Integrated Marketing Rebrand
In 2012, Cousins Subs had many problems to solve. They made the best product in their category, but business was declining rapidly. We collaborated with new leadership on a strategy to surround consumers with new imagery and messaging to move them from a QSR to a fast casual franchise.
Romancing the product with photography and POS
Complete art direction reboot to boost appetite appeal and contemporary style.
Re-establish product quality credentials
Video taste test versus (the big guys in the Subway) that says Cousins is better.
Product oriented TV spots that say why Cousins is better
Refresh store design and experience
Helping to develop a contemporary, fast, casual environment from an antiquated QSR.
Driving traffic with promotions, social media and PR
Concepting interesting promotions such as “Twisted Subs.”
Extending the ideas with viral social content generating thousands of hits and national coverage
See all videos on our Squach Speaks page
Localized lifestyle TV
Driving home a commitment to statewide products with a Local @ Heart campaign.
Articulating brand culture for employees and potential franchisees
Putting pride of culture into the mix and bringing out heritage of the company.
Building a new website experience rounded out the refresh
Sales $ growth
Premium product sales growth