Salvato Auctions came to STIR with an urgent problem. They were 6-weeks out from the launch of a new tech product in the Salvage Vehicle Auction space, and they were in trouble. They had an unworkable marketing plan, no creative, no media plan, and a CRM that needed to be set up so that email marketing could commence.
Crisis averted! STIR put all the necessary elements together for them in record time and on time. We successfully launched their new brand – Salvato Auctions. This is a true testament to our core capabilities.
Paid Social
STIR developed messaging and created graphics for paid social media ads that highlighted the disruptive nature of their business and their unique value proposition of significant savings, while showcasing auction inventory.
Organic Social
STIR collaborated with Salvato on a social media strategy and created organic, on-brand social graphics to increase visibility and promote news releases and PR hits to its niche audience and create a burgeoning following. We boosted posts to ehance reach to the target audience, generating tens of thousands of impressions and increasing followings by double digits.
Crash-coursing the CRM
STIR partnered with Salvato on a tight timeline to build, manage their database and to schedule regular email outreach for their biweekly auctions, targeted at potential buyers and underscoring their unique value proposition and inventory. We built out automations that sequenced emails that launched the brand, generated buzz and resulted in well-attended online auctions.
“The STIR team utilized its extensive array of capabilities that enabled us to successfully launch Salvato Auctions. They exhibited exceptional integrity and talent, executing a tremendous amount of work in short order. I’d recommend STIR to any brand marketer.”