Using Micro-Influencer Marketing for Macro Results

National Business Furniture (NBF) asked STIR to create an influencer program that would help drive increased social engagement and ROI for the brand. Leveraging the company’s education products, we tapped into teacher influencers, an active audience on social media who generated A+ results.

Helping teacher influencers achieve their #ClassroomGoals

STIR focused on Instagram micro and macro influencers to introduce NBF and its extensive array of flexible seating products, desks, tables and storage options for classrooms. We communicated how NBF could help teachers who are looking for cost-effective and creative ways to engage students and improve performance.

Incorporating influencer-generated content into campaigns

Partnering with 20 influencers, we created engaging content for daily marketing efforts and larger campaigns, including “The Future is Flexible” back-to-school contest (below) and a “Clear the Office Clutter” campaign that helped teachers, office workers and more get organized. 

Loyal fans spread the word through video

Our teacher influencers put their own spin on classroom photos, YouTube furniture unboxing videos, classroom makeover videos and NBF product giveaways/discounts that reached hundreds of thousands of teachers across the U.S. and significantly exceeded revenue goals. 

@hello3rdgrade furniture unboxing video
@berteauandco product discount video
@berteauandco classroom makeover video

Results

1,333%

ROI in One Year

100+

Influencer Posts in 2019

444%

More Brand Engagement on Instagram YoY

371%

Jump in Brand Awareness on Instagram YoY


‘Make the Grade’ with influencer marketing 

Interested in connecting with the right influencers? Contact President of STIR Advertising & Integrated Messaging, Brian Bennett at brianb@stirstuff.com.