One Helluva Soirée

East Town Logo

We painted the town French

East Town Association asked STIR to rejuvenate excitement around its time-honored French festival, Bastille Days, and increase event attendance. We focused on authentic French culture and romance, with a contemporary Milwaukee twist. The event had by far its best year yet.

A fresh and festive new look

Bastille Days’ rebranding was founded in a chic, new creative design inspired by popular French street artist Remed. We worked with one of Milwaukee’s own street artists Big Shot Robot to create a key piece of art for the street festival. The event’s theme, ‘MKE, Mon Amour,’ which translates to ‘Milwaukee, My Love,’ highlighted the Parisian culture of love as well as Bastille Days’ love for Milwaukee.

East Town Association Bastille Days Poster Exterior
Original art for a fresh creative approach

Mke-Mon-Amour Bastille Days 2019 Logo East Town Association
A new theme and custom typography for 2019

Bastille Days Festival Photo Collage

Inviting new patrons to the party

Innovative event activations, like the Love Lock sculptures and Le Hop transformation, brought new A-list corporate sponsors and community partners to the event, and created a heightened experience for festgoers.

Building excitement for the four-day fête

Through PR and social media, we generated a steady stream of media coverage and general event awareness, highlighting new event experiences, restaurants, performers and sponsors.

Upending the festival formula

The efficiency and power of TV, radio, print, digital and social media advertising extended our reach throughout the state of Wisconsin and as far south as Indiana. Interest, engagement and attendance soared, exceeding all ROI goals.

Listen to the 0:30 second radio spot

Watch the 0:15 second TV spot



Revenue YOY


PR Impressions


Digital Impressions


Social Engagements


Social Clicks

Be our guest

Looking to freshen up your event’s marketing and advertising strategy? Contact Brian Bennett at

Bonus: Printing the signage

Bastille Days Printing Gif 2
Mandel Printing gave all the signage that local love.
Bastille Days Printing Gif1