We painted the town French
East Town Association asked STIR to rejuvenate excitement around its time-honored French festival, Bastille Days, and increase event attendance. We focused on authentic French culture and romance, with a contemporary Milwaukee twist. The event had by far its best year yet.
A fresh and festive new look
Bastille Days’ rebranding was founded in a chic, new creative design inspired by popular French street artist Remed. We worked with one of Milwaukee’s own street artists Big Shot Robot to create a key piece of art for the street festival. The event’s theme, ‘MKE, Mon Amour,’ which translates to ‘Milwaukee, My Love,’ highlighted the Parisian culture of love as well as Bastille Days’ love for Milwaukee.
Inviting new patrons to the party
Innovative event activations, like the Love Lock sculptures and Le Hop transformation, brought new A-list corporate sponsors and community partners to the event, and created a heightened experience for festgoers.
Building excitement for the four-day fête
Through PR and social media, we generated a steady stream of media coverage and general event awareness, highlighting new event experiences, restaurants, performers and sponsors.
Upending the festival formula
The efficiency and power of TV, radio, print, digital and social media advertising extended our reach throughout the state of Wisconsin and as far south as Indiana. Interest, engagement and attendance soared, exceeding all ROI goals.
Watch the 0:15 second TV spot
Results
+13%
Revenue YOY
35M+
PR Impressions
5M+
Digital Impressions
93K+
Social Engagements
80K+
Social Clicks
Be our guest
Looking to freshen up your event’s marketing and advertising strategy? Contact Brian Bennett at brianb@stirstuff.com.
Bonus: Printing the signage
