Brand Trouble? Start with the Truth, not the Tweak
Brian Bennett
Jun 3
Jun 3
Featured
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The Power of Disruptive Creative
The notion of Disruptive Creative is quite simple – how can a brand be special if it’s not different? To stand out in the world of clutter, there must be something different, something unique and special to attract the consumer’s attention. To get noticed, you must stand out; to stand out you must disrupt. Disruption […]
STIR Staff
Apr 29
Apr 29
It’s Time to Redefine Integrated Marketing
We use the term integrated marketing so regularly. Here we’ve redefined it with fresh insights.
Brian Bennett
Apr 16
Apr 16
Healthcare and Hospital Marketing – 4 Tips for Boosting Your Brand Equity
Many midsize and rural communities with one dominant hospital see local providers as inferior to “big city specialists.” They need to build confidence in the quality physicians that they employ to retain them. These systems need to focus on keeping profitable procedures local. Urban hospitals in larger, more competitive markets need to increase relevance and […]
Brian Bennett
May 17
May 17