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Key Trends That’ll Shape Influencer Marketing in 2026
As we look ahead to 2026, it’s clear that influencer marketing is no longer the “new frontier” of social and digital marketing; it’s a rapidly evolving marketing discipline that continues to shape how consumers discover, connect with and trust brands. The landscape has shifted from simple brand endorsements and broad awareness strategies to other forms […]
GEO is the Next Marketing Game-Changer – Here’s How to Use It
GEO is the practice of optimizing content for recommendations served up by AI platforms. Here’s how to ensure your brand appears in responses.
Is Your Brand Visible To AI? 6 Ways to Get Found
As AI platforms like ChatGPT and Gemini supplant traditional search, your brand needs to show up where questions are being asked and answered.
A 25-Year Look Back in the Agency Business
As STIR celebrates 25 years of transforming brands, we take a look back at how much the marketing landscape has changed in that time.
Rediscover and Reinvent the ‘Why’ of Your Brand
Keeping a brand properly positioned requires vigilance. As each brand and company is unique, there are many ways to lose sight of the why of your brand. Here’s how you get it back.
How to Reach Today’s Customer: Blending Paid Search with AI & Staying Ahead
Rather than disrupting paid search, AI is supercharging it, making campaigns smarter, faster and more effective.
Brand Trouble? Start with the Truth, not the Tweak
The symptoms of brand trouble don’t reveal the root of the problem. They are just a sign that changes need to be made. But what changes?
How to Engineer a Brand Turnaround
This article provides a high-level overview of what it takes to change the fortunes of your brand for the better through a brand turnaround and how to do it as effectively and efficiently as possible. Along the way, there are links to additional blogs on some of the specific subjects mentioned.
To Turn Your Brand Around, First Rethink It
To engineer a brand turnaround, you’ll need to think of it differently. Look at your brand and organization through a productively critical lens.
4 Ways to Make the Most of Your Marketing Internship
Landing an internship in marketing is exciting, but maximizing it? That’s where the real work happens. Here are four takeaways from my marketing internship.
A Tasty Look Back at the 2025 Fancy Food Show
The Fancy Food Show reveals emerging trends for the specialty food and beverage market each year. Here’s what’s coming to a plate near you.
Build a Marketing Machine to Produce Growth and Profit
Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.