Featured

Brand Trouble? Start with the Truth, not the Tweak

Brian Bennett
Jun 3

How to Engineer a Brand Turnaround

This article provides a high-level overview of what it takes to change the fortunes of your brand for the better through a brand turnaround and how to do it as effectively and efficiently as possible. Along the way, there are links to additional blogs on some of the specific subjects mentioned.

Brian Bennett
Jun 2

4 Ways to Make the Most of Your Marketing Internship

(Say “yes” to everything, be curious, take risks and stay busy!) By Delaney Garvey Landing an internship in marketing is exciting, but maximizing it? That’s where the real work happens. Whether interning with a busy agency that has multiple clients or in-house at your dream company, an internship is your opportunity to learn, contribute and […]

STIR Staff
May 5

A Tasty Look Back at the 2025 Fancy Food Show

The Fancy Food Show reveals emerging trends for the specialty food and beverage market each year. Here’s what’s coming to a plate near you.

Brian Bennett
Mar 10

Build a Marketing Machine to Produce Growth and Profit

Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.

Brian Bennett
Feb 10

2025 Social Media Image Size Guide

Use our 2025 Social Media Image Size Guide to guarantee pixel-perfect images on Facebook, Instagram, TikTok, and more.

STIR Staff
Jan 9

To Turn Your Brand Around, First Rethink It

To engineer a brand turnaround, you’ll need to think of it differently. Look at your brand and organization through a productively critical lens.

Brian Bennett
Oct 22

4 Scary Marketing Trends in 2024 and How to Avoid Them

From over-reliance on AI to data privacy issues and inauthentic influencers, these spooky trends could haunt your marketing efforts if you’re not careful.

STIR Staff
Oct 21

Big Advertising That’s Public Relations Oriented

In my view, the Big Ad Show 2025 illustrated, for the first time, that the cultural art form of broadcast TV advertising is on the same declining curve as broadcast TV ad revenue. This is an increasingly “old school” advertising format, and it’s arguable that, to some degree, the ad creative is declining alongside the […]

Brian Bennett
Oct 20

Is Great Brand Marketing Just a Fantasy?

When involving higher-order brand development, it truly is. We must define and deliver the benefit In brand marketing, the messaging execution rises past details of product attributes and shallow descriptions. It’s about conveying an emotional experience that goes beyond mere utility or function, highlighting the transformative joy and contentment associated with the brand. It must deliver […]

Brian Bennett
Jun 20