A 25-Year Look Back in the Agency Business
Brian Bennett
Sep 24
Sep 24
Featured
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Is Great Brand Marketing Just a Fantasy?
When involving higher-order brand development, it truly is. We must define and deliver the benefit In brand marketing, the messaging execution rises past details of product attributes and shallow descriptions. It’s about conveying an emotional experience that goes beyond mere utility or function, highlighting the transformative joy and contentment associated with the brand. It must deliver […]
Brian Bennett
Jun 20
Jun 20
Find Success in this Summer’s Events
From company picnics to business promotions, staging and marketing are key. Here are some tips to make your summer events a success.
STIR Staff
Jun 20
Jun 20
This Spring, Invest in Deep Cleaning Your Website
Spring is the perfect time for you to clean up your website, get rid of the clutter, and move forward with an optimized, fast-loading site.
STIR Staff
Apr 22
Apr 22
How To Produce a Super Bowl-Worthy Marketing Campaign on a Small Budget
You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.
Brian Bennett
Feb 8
Feb 8
2024 Marketing Trends – AI Leads the Way
Marketing is constantly evolving. New things come and go but occasionally something comes along that causes a massive shift in the marketing landscape. Artificial Intelligence (AI) is one such phenomenon. Experts predict that AI will create up to $2.6 trillion in business value in sales and marketing alone. It is already transforming every industry and […]
STIR Staff
Dec 14
Dec 14
How Strategic Marketing Can Help You Accomplish Your Business Goals
This blog is the first piece in a three-part series outlining why strategic marketing is important and how an integrated marketing agency might be a good fit for helping you achieve your goals. Keep an eye on the STIR Insights page to read more. Whether you are a small business looking to raise awareness and […]
STIR Staff
Nov 22
Nov 22
Boost your return on investment with public relations
Learn how to get the most out of your Return On Investment (ROI) with help from STIR’s Public Relations services.
STIR Staff
May 3
May 3
Big Names, Big Laughs, Big Game
Super Bowl LVII showed a resurgence of playful ads and a particularly astute use of comedic celebrity.
Brian Bennett
Feb 12
Feb 12
Influencer Marketing: Why Authenticity Matters
Research shows that influencer marketing was a $16.4 billion industry in 2022. What brand wouldn’t want a piece of that success? Perhaps contrary to popular belief, this endeavor is not as easy as finding an influencer with a large following and sending them a script and a contract—at least, not if you want the message […]
STIR Staff
Feb 8
Feb 8
Marketing Trends to Watch for in 2023
At STIR, we try to stay on top of all of this for our clientele, collecting knowledge and sharing insights in real time. But as we turn the corner to 2023, we’d like to draw your attention to just a few trends we’re paying extra close attention to.
STIR Staff
Dec 14
Dec 14
Part 2: How to make podcasting part of your digital strategy
Before even deciding on a name for your podcast or developing the outline for the launch episode, make sure podcasting is seamlessly integrated into your marketing strategy.
STIR Staff
Oct 19
Oct 19
A Cookieless Future: Finding the New Data Sweet Spot
It goes without saying that in digital and social media marketing, data reigns supreme. So, it comes as no surprise that when Google announced it was going to begin phasing out third-party cookies in Chrome in the second half of 2024, there was a massive scramble to understand the implications of this and how marketers […]
STIR Staff
Sep 29
Sep 29