Insights | STIR Advertising and Integrated Messaging

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To Turn Your Brand Around, First Rethink It

To engineer a brand turnaround, you’ll need to think of it differently. Look at your brand and organization through a productively critical lens.

Brian Bennett
May 29

4 Ways to Make the Most of Your Marketing Internship

Landing an internship in marketing is exciting, but maximizing it? That’s where the real work happens. Here are four takeaways from my marketing internship.

STIR Staff
May 5

A Tasty Look Back at the 2025 Fancy Food Show

The Fancy Food Show reveals emerging trends for the specialty food and beverage market each year. Here’s what’s coming to a plate near you.

Brian Bennett
Mar 10

Build a Marketing Machine to Produce Growth and Profit

Look around. Machines are everywhere. Nowhere is this truer than in marketing. When designed and operated properly, machines produce more and make more money. Learn how to engineer your own humming marketing machine.

Brian Bennett
Feb 10

4 Scary Marketing Trends in 2024 and How to Avoid Them

From over-reliance on AI to data privacy issues and inauthentic influencers, these spooky trends could haunt your marketing efforts if you’re not careful.

STIR Staff
Oct 21

Big Advertising That’s Public Relations Oriented

In my view, the Big Ad Show 2025 illustrated, for the first time, that the cultural art form of broadcast TV advertising is on the same declining curve as broadcast TV ad revenue. This is an increasingly “old school” advertising format, and it’s arguable that, to some degree, the ad creative is declining alongside the […]

Brian Bennett
Oct 20

Is Great Brand Marketing Just a Fantasy?

When involving higher-order brand development, it truly is. We must define and deliver the benefit In brand marketing, the messaging execution rises past details of product attributes and shallow descriptions. It’s about conveying an emotional experience that goes beyond mere utility or function, highlighting the transformative joy and contentment associated with the brand. It must deliver […]

Brian Bennett
Jun 20

Find Success in this Summer’s Events

From company picnics to business promotions, staging and marketing are key. Here are some tips to make your summer events a success.

STIR Staff
Jun 20

This Spring, Invest in Deep Cleaning Your Website

Spring is the perfect time for you to clean up your website, get rid of the clutter, and move forward with an optimized, fast-loading site.

STIR Staff
Apr 22

How To Produce a Super Bowl-Worthy Marketing Campaign on a Small Budget

You don’t have to spend millions to create a brilliant Super Bowl-worthy marketing campaign. Here’s our game plan on how to win without a Super Bowl-size budget.

Brian Bennett
Feb 8

2024 Marketing Trends – AI Leads the Way

Marketing is constantly evolving. New things come and go but occasionally something comes along that causes a massive shift in the marketing landscape. Artificial Intelligence (AI) is one such phenomenon. Experts predict that AI will create up to $2.6 trillion in business value in sales and marketing alone. It is already transforming every industry and […]

STIR Staff
Dec 14

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