Case Studies

Bayshore

In 2019, Bayshore Town Center in Glendale, WI, was struggling to retain retailers and attract shoppers. New ownership changed the mall’s makeup and strategy, with more emphasis on residential and retail. STIR was hired to drive foot traffic to restaurants, retailers, and events. The result has been a steady increase in excitement, activity, and commerce.

Dairy Farmers of Wisconsin

The dairy industry and its farmers are an essential part of Wisconsin’s economy. It generates $52.8 billion annually and contributes to over 120,700 jobs. The state is home to over 1.2 million dairy cows! STIR is proud to represent the marketing interests of Dairy Farmers of Wisconsin, the nonprofit marketing association that supports the state’s 5,300 dairy farms.

dairy-breakfast-line-DFW

Steamfitters Local 601

Few people know what a steamfitter is or what they do. From HVAC-Refrigeration to installation of process piping systems and more, they help build the infrastructure of our cities and communities.

Steamfitters Local 601 is a trade union, and trade unions often suffer from image perception issues.  STIR has helped Local 601 move from relative obscurity, where recruitment was difficult, to a position of strength. They have a full pipeline of apprentices and have grown membership and corporate partnerships.

Zilli Hospitality Group

A well-established catering company needed to refresh its image and modernize its marketing to position itself for future success. Zilli turned to STIR for a Brand Turnaround. Read how this was accomplished within a year.

Bank Mutual

A highly successful total rebranding effort including web site, TV, digital and social. 

Mutual Milestones Bank Mutual

Cousins Subs

In 2012, Cousins Subs had issues to resolve. They made the best product in their category, but business was declining rapidly. We collaborated with new leadership on a strategy to surround consumers with new imagery and messaging to move them from a QSR to a fast casual franchise.

Funeral Service Foundation

Throughout 2021, STIR supported the Funeral Service Foundation in its partnership with the ICCFA (International Cemetery, Cremation & Funeral Association) Educational Foundation to build a new program aimed at recruiting military veterans for careers in funeral service. 

Optima Batteries

Johnson Controls had recently purchased Optima Batteries, an exotic product with astonishing performance and an eye-popping price. STIR launched the brand, driving it to become the #1 performance battery on the market.

stir optima case study

Asenzya

B2B Integrated Inbound campaign that produced tremendous corporate growth.

Quad Graphics

Quad Graphics had a new product launch. We conceived, built and launched the whole campaign in 90 days.

Bubon Orthodontics

Dr. Bubon came to STIR to polish the various aspects of his marketing mix using video, photography, marketing automation, and a new website.

National Business Furniture

STIR teamed up with National Business Furniture to develop the ‘Happiness in the Workplace’ study which generated compelling new stats on how clutter impacts productivity. Leveraging that data, we created a ‘Clear the Office Clutter’ PR/content/social campaign.

National Business Furniture Mobile Social Post3


East Town Association

A rebranding of East Town Association’s beloved French festival, Bastille Days, and promotional efforts to increase event attendance.

oohlala Bastille Days

Squatch speaks

Helping to create a turn-around initiative for a vulnerable local franchise, including TV/social media promotion where #squatchspeaks.

Kaytee

Kaytee is an international brand that produces food, toys, habitats, and accessories for wild birds, pet birds, and small animals including hamsters, rabbits, guinea pigs, and chinchillas. STIR was tasked with managing Kaytee’s social media channels and launching an influencer program. All initiatives had the goals of increasing brand awareness and boosting the company’s bottom line.

Application of Integrated Inbound Marketing

We helped Valuation Research Corporation succeed in an industry full of Goliaths, armed with focus and integrated inbound marketing. 

VRC Black and White Building

We are part of a beautiful community. We give back with our talent

STIR has the ability to help some amazing causes through messaging. We give strategically, we give creatively.