A winning recipe for a complete identity, re-positioning and inbound marketing campaign
Foran Spice Company had hit a wall. The regional industrial spice company was in decline and determined their name and image was becoming a liability. They wanted to create growth. They chose to take on a culinary focus. They hired STIR to build a brand and to execute a marketing strategy.
Creating a new identity and theme line:
Printed materials at launch told a new story
Developing a conversion centric website to facilitate an inbound marketing campaign
STIR’s work strategy and messaging has truly put Asenzya on the map. Companies that we could not have acquired a meeting with years ago, are now knocking on our doors.
The name change was the talk of the industry
We designed a trade show booth to dominate the IFT show at brand launch
A focused content strategy was created around Trending Flavors
Three years and 12 ebooks later, the campaign is still pulling great numbers.