Every social media pro knows compelling visuals stop the scroll, and sizing to the right specs matters. With attention spans shorter than ever, platform-optimized visuals are crucial for maintaining credibility and boosting reach and engagement.
To help your content break through the noise in 2026, we’ve compiled our go-to social media size guide featuring the latest specs for today’s top platforms.
Read on or download the full guide for the latest sizing standards for today’s top social media channels.
Happy New Year and happy designing!
Social Media Image Sizes by Network
Profile Picture
- Personal page: 400 x 400 pixels
- Company page: 400 x 400 pixels
Cover Photo
- Personal page: 1584 x 396 pixels
- Company page: 4200 x 700 pixels
Shared Image or Link
- 1200 x 627 pixels
Profile Picture
- 320 x 320 pixels
Cover Photo
- 851 x 315 pixels
- For best results, the picture must be at least 400 pixels wide and 150 pixels tall
- Group cover image size: 1640 x 856 pixels
Shared Image
- Square photo: 1080 x 1080 pixels
- Vertical photo: 1080 x 1350 pixels
Shared Link Preview
- 1200 x 630 pixels
Facebook Story
- 1080 x 1920 pixels
Video
- Ratio: 16:9 to 9:16
- Maximum video length on Feed: 240 minutes
- Facebook Reels recommended ratio: 9:16 and recommended resolution of 1080 pixels
Profile Photo
- Minimum 320 x 320 pixels
- Note: We recommend at least 600 x 600 pixels to ensure quality.
Photos
- Instagram photo sizes:
- 1080 x 1080 pixels (square)
- 1080 x 566 pixels (landscape)
- 1080 x 1350 pixels (portrait)
Stories & Reels
- Stories and Reels size: 1080 x 1920 pixels
- The aspect ratio is 9:16
- The video might get cropped to fit the ratio if you don’t stick to the ratio
- Minimum resolution: 150 x 150
Profile Picture
- Minimum 165 x 165 pixels
Profile Cover Photo
- Minimum 800 x 450 pixels
Pin Image Size
- Optimal pin: 1000 x 1500 pixels
- Expanded pin: 600 x any height pixels
Board Thumbnail
- 600 x 600 pixels
TikTok
Profile Image
- 200 x 200 pixels
Video Uploads
- 1080 x 1920 pixels
- Aspect ratio of 9:16
X, formerly known as Twitter
Profile Photo
- Recommended image size: 400 by 400 pixels
- The aspect ratio is 1:1
Cover Photo
- 1500 x 500 pixels
- Note: When designing a header photo, be sure to account for the profile photo and the invisible area that is cropped out of uploaded images.
Timeline/Feed Photo
- 1600 x 900 pixels (16:9 ratio)
- Minimum size: 600 by 335 pixels
- Supported formats: GIF, JPG, and PNG
- The maximum file size is 5 MB for images and GIFs on mobile and 15 MB on the web
Timeline Video
- 720 x 720 pixels (square), 1280 x 720 pixels (landscape), 720 x 1280 pixels (portrait)
- Maximum video length: 140 seconds (Premium subscribers can post videos up to three hours long)
YouTube
Profile Picture
- 800 x 800 pixels
Channel Cover Photo
- 2560 x 1440 pixels
- Aspect ratio is 16:9
- Remember that your cover image will be displayed differently on devices and may be cropped, so make sure to have the most important information in the middle of the image
Video Uploads
- Minimum HD: 1280 x 720 pixels
- Aspect ratio of 16:9
Video Title and Descriptions
- Video title is 100 characters.
- Video description is 5,000 characters.
Bluesky
Cover Image
- 1500 x 500 pixels
Profile Image
- 400 x 400 pixels
In-Stream Photo
- 1200 x 627 pixels
- 1.91:1 ratio
Videos
- 16:9
- 1:1
- 9:16
Threads
Profile Image
- 320 x 320 pixels
Post Image
- 1080 x 1920 pixels
- Max Size 8MB
Carousel Photos
- 1080 x 1920 pixels
Profile
- 256 x 256 pixels
Thumbnail
- 280 x 280 pixels
Image
- 1920 x 384 pixels (Banner)
- 1920 x 1080 pixels (Post)
