We painted the town French

East Town Association asked STIR to rejuvenate excitement around its time-honored French festival, Bastille Days, and increase event attendance. We focused on authentic French culture and romance, with a contemporary Milwaukee twist. The event had by far its best year yet.

A fresh and festive new look

Bastille Days’ rebranding was founded in a chic, new creative design inspired by popular French street artist Remed. We worked with one of Milwaukee’s own street artists Big Shot Robot to create a key piece of art for the street festival. The event’s theme, ‘MKE, Mon Amour,’ which translates to ‘Milwaukee, My Love,’ highlighted the Parisian culture of love as well as Bastille Days’ love for Milwaukee.

Original art for a fresh creative approach
A new theme and custom typography for 2019

Inviting new patrons to the party

Innovative event activations, like the Love Lock sculptures and Le Hop transformation, brought new A-list corporate sponsors and community partners to the event, and created a heightened experience for festgoers.

Love Locks sponsored by MasterLock

Building excitement for the four-day fête

Through PR and social media, we generated a steady stream of media coverage and general event awareness, highlighting new event experiences, restaurants, performers and sponsors.

Upending the festival formula

The efficiency and  power of TV, radio, print, digital and social media advertising extended our reach throughout the state of Wisconsin and as far south as Indiana. Interest, engagement and attendance soared, exceeding all ROI goals.

Listen to the 0:30 second radio spot
Watch the 0:15 second TV spot

Results

+13%

Revenue YOY

35M+

PR Impressions

5M+

Digital Impressions

93K+

Social Engagements

80K+

Social Clicks

Be Our Guest

Looking to freshen up your event’s marketing and advertising strategy? Contact Brian Bennett at brianb@stirstuff.com.

Bonus: Printing the signage

Mandel Printing gave all the signage that local love.