The dairy industry and its farmers are an essential part of Wisconsin’s economy. It generates $52.8 billion annually and contributes to over 120,700 jobs. The state is home to over 1.2 million dairy cows! STIR is proud to represent the marketing interests of Dairy Farmers of Wisconsin, the nonprofit marketing association that supports the state’s 5,300 dairy farms.
Generating pride in dairy farming and cheesemaking with media features
STIR manages a year-long public relations campaign designed to build, maintain, and shape positive awareness of this dynamic and critical local industry and its key players throughout Wisconsin and USA.
We focus on key messages centered around sustainability, generational family businesses, innovation, and farm-fresh, award-winning dairy products. From recipe segments and store openings to family farm features, we create brand awareness with editorial placements in broadcast, print and online outlets.
Sharing the good news through social media channels
Establishing an innovative statewide media buy
Each year, June Dairy Month provides a unique chance to showcase the contributions of our local dairy farmers in a comprehensive month-long television media buy in key markets across the state. We have established a unique partnership between broadcast media and Dairy Farmers of Wisconsin to feature station-produced, long-form editorial stories on local dairy farms. STIR manages messaging, preparing farmers with media training and coordinating on-site television segments for nearly 60 farms each year, resulting in millions of impressions during this high-profile celebration of all things dairy.
Harvesting amazing results.
Each year, we generate over 300 media placements and over 900 million media impressions worth $ millions of dollars in ad value.
Partnering with STIR has been a game-changer for our business. They focus on building trust with Wisconsin consumers through authentic storytelling and strategic media outreach. By understanding our mission, they’ve helped us connect with local consumers to share meaningful stories. I recommend STIR to any business looking to build trust and credibility with their audience.