In 2026, creative design is among the key areas facing a shifting landscape due to AI. In fact, according to Forbes, there are over 2,000 AI image generation tools available online, and 34 million AI-generated images are created daily.
The creative trends emerging for 2026 point to a clear reality: success will depend on striking the right balance between advanced technology and authentic creativity rooted in human connection. The brands that stand out will be those that use AI as a tool, not a crutch, and pair it with intent and emotional intelligence.
Beware of ‘AI-Slop’
As AI is increasingly leveraged for creative design and content, the industry is grappling with what’s often called “AI slop”, which Fast Company writes is the flat, awkward feel of content created without human craft. This kind of creative design may be polished on the surface but lacks originality, intent or emotional depth. When automation drives aesthetic choices without human judgment, visual work can become repetitive and indistinguishable, especially across brands.
Despite increased use of AI to support execution, standout design still relies on strong creative direction and human insight that understands nuance, taste and cultural relevance. AI-assisted and generative creative will continue to accelerate production and personalization, but it must be paired with intentional, human storytelling to avoid feeling generic or over-automated.
Creativity Requires Human Connection
There’s a renewed emphasis on unpolished, experiential and real-world moments, as audiences crave tangible connection and transparency. Trust, purpose and clarity in creative design are no longer “nice to have”; they’re baseline expectations for consumers. This must start at the strategic level and continue throughout the storytelling process, regardless of the creative campaign tactic used. Weaving universal human truths into content to ensure relatability with the target audience has never been more vital.
Start the New Year with STIR
Partner with STIR to navigate the evolving creative landscape with confidence. STIR helps brands create work that resonates and drives impact in 2026 and beyond.
