In 2005, SJ/C was outspent roughly 3:1 in Savannah, GA by a regional academic hospital system. Our research showed that success would be found in appealing to the consumer who is more selective in their care. We developed consumer trust and market dominance by sharing stories in a consistent way over time and across all media.
Promoting teams of specialists
Illustrating the level of care and communication between patients and doctors
Branding service lines
Taking it to the streets
Humanizing doctor-patient relationships
Featuring the doctors in compelling ways
Highlighting emotional connections between physicians and patients
Presenting medical technology in disruptive ways
See how we developed the messaging strategy
We wrote a whole case study on our work with the SJ/C as well. You can read or download it here, free!
We shared this story on the industry’s largest stage – the AMA’s SHMD conference
Take a look at the full presentation here.