Smart medicine

In 2005, SJC was outspent roughly 3:1 in Savannah, GA by a regional academic hospital system. Our research showed that success would be found in appealing to the consumer who is more selective in their care. We developed consumer trust and market dominance by sharing stories in a consistent way over time and across all media.

Illustrating the level of care and communication between patients and doctors

Promoting teams of specialists

Branding service lines

Taking it to the streets

Humanizing the doctor-patient relationships

Featuring the doctors in unique ways

Presenting medical technology in disruptive ways

Sharing our story on the industry’s largest stage – the AMA’s SHMD conference

Take a look at the full presentation here.