In 2005, SJC was outspent roughly 3:1 in Savannah, GA by a regional academic hospital system. Our research showed that success would be found in appealing to the consumer who is more selective in their care. We developed consumer trust and market dominance by sharing stories in a consistent way over time and across all media.
Illustrating the level of care and communication between patients and doctors
Promoting teams of specialists
Branding service lines
Taking it to the streets
Humanizing the doctor-patient relationships
Featuring the doctors in unique ways
Presenting medical technology in disruptive ways
Sharing our story on the industry’s largest stage – the AMA’s SHMD conference
Take a look at the full presentation here.