Smart Medicine

In 2005, SJ/C was outspent roughly 3:1 in Savannah, GA by a regional academic hospital system. Our research showed that success would be found in appealing to the consumer who is more selective in their care. We developed consumer trust and market dominance by sharing stories in a consistent way over time and across all media.

Promoting teams of specialists

Illustrating the level of care and communication between patients and doctors

Branding service lines

Taking it to the streets

Humanizing doctor-patient relationships

Featuring the doctors in compelling ways

Highlighting emotional connections between physicians and patients

Presenting medical technology in disruptive ways

See how we developed the messaging strategy

We wrote a whole case study on our work with SJ/C as well. You can read or download it here, free!

STIR Client Case Study
Click to view a full case study

We shared this story on the industry’s largest stage – the AMA’s SHSMD conference

Take a look at the full presentation here.