Jump-starting Optima Batteries

The battery division of Johnson Controls had recently purchased Optima Batteries, an exotic product with astonishing performance and an eye-popping price. STIR launched the brand, driving it to the #1 performance battery on the market and jolting the entire battery category.

This launch exceeded all expectations.

Creating print for 11 unique user personas 

Producing TV that would appeal to all every persona

Extending reach with PR and product placement

Trade show activations to go where the customers are

Leveraging media to develop integrated promotions

Made for television events broadcast nationally

Made for television events broadcast nationally