Jump-Starting Optima Batteries

The battery division of Johnson Controls had recently purchased Optima Batteries, an exotic product with astonishing performance and an eye-popping price. STIR launched the brand, driving it to the #1 performance battery on the market and jolting the entire battery category.

This launch exceeded all expectations.

Creating print for 11 unique user personas 

Producing TV that would appeal to every key persona

Extending reach industry-wide with PR and product placement

Trade show activations that excite the industry

Leveraging media partnerships to develop integrated promotions

Made for television events broadcasted nationally



We wrote a whole case study on our work with the Optima Batteries as well. You can read or download it here, free!