Jump-Starting Optima Batteries
The battery division of Johnson Controls had recently purchased Optima Batteries, an exotic product with astonishing performance and an eye-popping price. STIR launched the brand, driving it to the #1 performance battery on the market and jolting the entire battery category.
This launch exceeded all expectations.
Creating print for 11 unique user personas
Producing TV that would appeal to every key persona
Extending reach industry-wide with PR and product placement
Trade show activations that excite the industry
Leveraging media partnerships to develop integrated promotions
Made for television events broadcasted nationally
We wrote a whole case study on our work with the Optima Batteries as well. You can read or download it here, free!