Jump-starting Optima Batteries
The battery division of Johnson Controls had recently purchased Optima Batteries, an exotic product with astonishing performance and an eye-popping price. STIR launched the brand, driving it to the #1 performance battery on the market and jolting the entire battery category.
This launch exceeded all expectations.
Creating print for 11 unique user personas
Producing TV that would appeal to all every persona
Extending reach with PR and product placement
Trade show activations to go where the customers are
Leveraging media to develop integrated promotions
Made for television events broadcast nationally
We wrote a whole case study on our work with the Optima Batteries as well. You can read or download it here, free!