Expanding the “Twisted Subs” campaign, we leveraged the personality of the Sasquatch to generate viral interest on YouTube, Twitter and Facebook. The spot was tagged with #SquatchSpeaks. When viewers went to #squatchspeaks on Twitter they could interact with Squatch and view a series of videos of him setting the story straight on all the misconceptions about his species. He also talked about his new found love for Twisted Subs. Keys to success: Interesting creative and PR support. View Cousins Subs Case Study.
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