Step 7 - Survey - STIR

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Step 7

List Building

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Name
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Email
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Recent Interactions

You have a process for determining stale and inaccurate contacts and/or company information, and someone is assigned to keep the database precise.
- Nonexistent
- Non-Functional
- Functional

CRM Segmentation

You are properly segmenting based on attributes, persona segments and have the ability to create new segments based on job title, department, company size, existing revenue, etc.
- Nonexistent
- Non-Functional
- Functional

Data Flow

You are managing customer and visitor data across website interactions, email performance, ERP integrations, or other key metrics.
- Nonexistent
- Non-Functional
- Functional

KPI’s Created

You have existing statistics or industry research you can benchmark to create KPI’s for your lists.
- Nonexistent
- Non-Functional
- Functional

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