Landing pages and form processing can be rolled out with ease.
Your site projects your image and will integrate with the new products or services.
Conversion paths are clear to prospects.
Most customers visit websites first via mobile.
You are able to easily add content and have it appear in multiple places with little effort.
Ensure a testable and repeatable system to support optimization for all your content.
The new offering matches the new positioning and will support existing SEO efforts.
Is the new product in line with your core offering which has the most organic “Google Juice.”
You can easily change your website and create new pages without the help of IT or long change management processes.
Consider potential adverse SEO implications and only consider if your product is a massive departure from your mainline business or the current website is not easily updatable.
You (or IT) has the ability to install various 3rd party tracking pixels and other supporting code needed for attribution and conversion tracking on your website.
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