# STIR: Advertising and Integrated Messaging

> STIR is a growth partner that views marketing as a profit center\. We bring strategy, creativity, earned \& media with data all together to move the numbers that matter, and we own the outcome\.

Generated by Yoast SEO v28.6, this is an llms.txt file, meant for consumption by LLMs.

## Pages
- [Content \& Social](https://www.stirstuff.com/insights/content-social/)
- [PR \& Earned Media](https://www.stirstuff.com/insights/pr-earned-media/)
- [Sign Up for STIR Emails](https://www.stirstuff.com/newsletter-signup/)
- [Home](https://www.stirstuff.com/): STIR is a growth partner that views marketing as a profit center\. We bring strategy, creativity, earned \& media with data all together to move the numbers that matter, and we own the outcome\.
- [Paid Media](https://www.stirstuff.com/insights/paid-media/)

## Posts
- [The Regulators Have Caught Up: What Dark\-Pattern Enforcement Means for Your Site](https://www.stirstuff.com/insights/digital-ux/dark-pattern-enforcement/): The FTC's click\-to\-cancel rule and the EU's DSA are now in active enforcement\. Here's what dark\-pattern regulation means for your site, and what to do about it\.
- [Zero\-Click PR: Where Measurement Is Heading Next](https://www.stirstuff.com/insights/pr-earned-media/zero-click-pr-measurement/): Nearly 65% of searches now end without a click\. Here's what that means for PR measurement, why Share of Voice is emerging as the key metric, and how to start\.
- [How AI Delivers More Transparent Account Management](https://www.stirstuff.com/insights/brand-strategy/ai-transparent-account-management/): The status document has to go\. Here's how AI is changing what account management can deliver, why it's a transparency story, and what stays the same\.
- [GEO is the Next Marketing Game\-Changer – Here's How to Use It](https://www.stirstuff.com/insights/creative/geo-next-marketing-game-changer/): GEO is the practice of optimizing content for recommendations served up by AI platforms\. Here's how to ensure your brand appears in responses\. 
- [2026 Paid Search Trends](https://www.stirstuff.com/insights/digital-strategy/2026-paid-search-trends/): With AI evolving at breakneck speed, reshaping search, customer journeys, and brand visibility, here are the key paid search trends shaping the year ahead\.

## Work
- [A Brand Turnaround Yielding Instant Success](https://www.stirstuff.com/work/a-brand-turnaround-yielding-instant-success/)
- [Our Pro Bono Work](https://www.stirstuff.com/work/karma/)
- [Build a Marketing Machine](https://www.stirstuff.com/work/build-a-marketing-machine/)
- [Smart Medicine](https://www.stirstuff.com/work/smart-medicine/)
- [Filling The Pipeline With Leads](https://www.stirstuff.com/work/filling-the-pipeline-with-awareness-leads/)

## Optional
- [Sitemap index](https://www.stirstuff.com/sitemap_index.xml)