2019 Social Media Image Size Guide for Business Pages

Michael Ray

STIR | Social Media Director
Jan 30

Pictures and videos are often the only way your audience encounters your brand on social media. And in a quick-scroll world where all your marketing efforts may rely on a simple two-second glance, you can’t afford to have images, videos or ads unintentionally cropped, resized or scaled.

Simply put, all visual elements must be the correct size for each social channel to maintain proportion and clarity.

Here are the official dimensions recommended for images on the top social networks. All sizes given are in pixels and we’ve thrown in a few notes to help you navigate. Scroll to the bottom to download the full PDF guidelines.

Social Media Image Sizes By Network

Facebook

Profile Picture

  • Must be at least 180 x 180 pixels – larger images will be automatically scaled down. We recommend at least 600 x 600 pixels to ensure image quality.
  • Business Page images will be cropped to fit a square

Shared Image

  • Square Photo: 1200 x 1200 pixels
  • Rectangular Photo: 1200 x 900 pixels

Shared Image – Display Size

  • Square Photo: 154 x 154 pixels (in feed)
  • Square Photo: 116 x 116 pixels (on page)
  • Rectangular Photo: Maximum size of 470 x 246 pixels (in feed)
  • Rectangular Photo: Maximum size of 484 x 252 pixels (on page)

Shared Link

  • Square Photo: 1200 x 1200 pixels
  • Rectangular Photo: 1200 x 627 pixels

Shared Link – Display Size

  • Square Photo: Minimum 154 x 154 pixels in feed
  • Square Photo: Minimum 116 x 116 pixels on page
  • Rectangular Photo: Minimum 470 x 246 pixels in feed
  • Rectangular Photo: Minimum 484 x 252 pixels on page

Twitter

Profile Photo

  • 800 x 800 pixels (displays at 400 x 400 pixels)
  • Maximum file size of 2 MB

Header Photo

  • 1500 x 500 pixels
  • Maximum file size of 5 MB

Timeline Photo

  • 880 x 440 pixels (a 2:1 ratio) (displays at 440 x 220 pixels)
  • Maximum file size of 5 MB for photos
  • Maximum file size of 5 MB for animated GIFs on mobile and 15 MB on web

Instagram

Profile Photo

  • 600 x 600 pixels (displays at 110 x 110 pixels)

Photos

  • Minimum 600 x 600 pixels
  • Always maintain an aspect ratio of 1:1 if uploading a larger image
  • Square or rectangle photos: Maintain an aspect ratio between 1.91:1 and 4:5 ratio
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels
  • 1080 x 1080 pixels
  • Always maintain an aspect ratio of 1:1 if uploading a larger image

Photo Thumbnails – Display Size

  • 161 x 161 pixels

Stories

  • 1080 x 1920 pixels

Shared Videos

  • 1080 pixel width

Pinterest

Profile Picture

  • Minimum 600 x 600 pixels (Displays at 240 x 240 pixels)

Board Cover Image

  • 214 x 150 pixels

Pins

  • Regular pin: 600 x 600 pixels
  • Optimal pin: 600 x 900 pixels
  • Expanded pin: 600 pixels x any height (Displays at 236 x any height)

Board Thumbnail – Display Size

  • 222 x 150 pixels (Large)
  • 55 x 55 pixels (Small)

LinkedIn

Background Photo (Individual)

  • 1584 x 396 pixels
  • Maximum file size 8 MB

Profile Picture (Individual)

  • 800 x 800 pixels (displays at 200 x 200 pixels)
  • Maximum file size 10 MB

Profile Picture (Company)

  • 800 x 800 pixels (displays at 300 x 300 pixels)
  • Maximum file size 4 MB

Company Cover Image

  • 1536 x 768 pixels

Square Logo

  • 400 x 400 pixels
  • Maximum file size 2 MB

Shared Image

  • 698 x 400 pixels (displays at 350 pixels wide)

Shared LinkDisplay Size

  • 720 x 400 pixels (displays at 180 x 100 pixels)

YouTube

Channel Icon

  • 800 x 800 pixels

Channel Cover Photo

  • 2560 x 1440 pixels

Channel Cover Photo (Mobile)

  • 1546 x 423 pixels

Video Thumbnail

  • 1280 x 720 pixels; 16:9 aspect ratio

Video Title

  • 100 characters

Video Description

  • 5,000 characters

Video Uploads

  • Minimum HD 1280 x 720; 16:9 aspect ratio

Download The Full Size Guide Here

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