2018 Social Media Image Size Guide for Business Pages

Michael Ray

STIR | Social Media Director
Jan 8

Visual elements are often the only way your audience encounters your brand on social media. And in a quick-scroll world where all your marketing efforts may rely on a simple two-second glance, you can’t afford to have images or ads unintentionally cropped, resized or scaled.

Simply put, images must be the correct size for each social channel to maintain proportion and clarity. Should we mention how the sizes change each year?

Here are the official dimensions recommended for images on the top social networks. All sizes given are in pixels. Scroll to the bottom to download the full PDF guidelines.

Social Media Image Sizes By Network

Facebook

Facebook Optimized Image sizes

Profile Picture

  • Must be at least 180 x 180 pixels – larger images will be automatically scaled down
  • Business Page images will be cropped to fit a square

Shared Image

  • 1200 x 630 pixels
  • 1200 x 627 pixels
  • Square Photo: Minimum 154 x 154 pixels in feed
  • Square Photo: Minimum 116 x 116 pixels on page
  • Rectangular Photo: Minimum 470 x 246 pixels in feed
  • Rectangular Photo: Minimum 484 x 252 pixels on page

Shared Link

  • 1200 x 627 pixels
  • Square Photo: Minimum 154 x 154 pixels in feed
  • Square Photo: Minimum 116 x 116 pixels on page
  • Rectangular Photo: Minimum 470 x 246 pixels in feed
  • Rectangular Photo: Minimum 484 x 252 pixels on page

Twitter

Twitter Optimized Image sizes

Profile Photo

  • 400 x 400 pixels
  • Maximum file size of 2 MB

Header Photo

  • 1500 x 500 pixels
  • Maximum file size of 5 MB

Timeline Photo

  • 506 x 253 pixels (a 2:1 ratio)
  • Maximum file size of 5 MB for photos
  • Maximum file size of 5 MB for animated GIFs on mobile and 15 MB on web

Instagram

Instagram Optimized Image sizes

Profile Photo

Photos

  • 110 x 110 pixels
  • Always maintain an aspect ratio of 1:1 if uploading a larger image
  • Square or rectangle photos: Maintain an aspect ratio between 1.91:1 and 4:5 ratio
  • Smaller featured header images appear as 204 x 204 pixels, and larger featured header images appear as 409 x 409 pixels
  • 1080 x 1080 pixels
  • Always maintain an aspect ratio of 1:1 if uploading a larger image

Photo Thumbnails

  • 161 x 161 pixels
  • Always maintain an aspect ratio of 1:1 if uploading a larger image

Stories

  • 750 x 1334 pixels

Shared Videos

  • 1080 pixel width

Google+

Google+ Optimized Image sizes

Profile Photo

  • 250 x 250 pixels

Cover Image

  • 1080 x 608 pixels

Shared Image

  • 506 pixels wide

Shared Video

  • 506 x 284 pixels

Shared Link

  • 886 pixels wide

Pinterest

Pinterest Optimized Image sizes

Profile Picture

  • 165 x 165 pixels

Board Cover Image

  • 214 x 150 pixels

Expanded Pin

  • 736 pixels x any height

Board Thumbnail

  • 222 x 150 pixels (Large)
  • 55 x 55 pixels (Small)

LinkedIn

LinkedIn Optimized Image sizes

Background Photo (Individual)

  • 1584 x 396 pixels
  • Maximum file size 8 MB

Profile Picture (Company)

  • 300 x 300 pixels
  • Maximum file size 4 MB

Profile Picture (Individual)

  • 400 x 400 pixels
  • Maximum file size 10 MB

Company Cover Image

  • 1536 x 768 pixels

Square Logo

  • 400 x 400 pixels
  • Maximum file size 2 MB

Shared Image

  • 698 x 400 pixels (Displays at 350 pixels wide)

Shared Link

  • Appears at 180 x 100

YouTube

YouTube Optimized Image sizes

Channel Icon

  • 800 x 800 pixels

Channel Cover Photo

  • 2560 x 1440 pixels

Channel Cover Photo (Mobile)

  • 1546 x 423 pixels

Video Thumbnail

  • 1280 x 720 pixels; 16:9 aspect ratio

Video Title

  • 100 characters

Video Description

  • 5,000 characters

Video Uploads

  • Minimum HD 1280 x 720; 16:9 aspect ratio

Download The Full Size Guide Here

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