Protected ownership with multiple employees.
You know how you rank against competitors audience size, engagement, messaging.
You are boosting and promoting posts on various platforms.
Fits positioning and is easily discoverable in all platforms.
Key executives are sharing relevant content.
Tools (Meltwater, Sprout, Hootsuite, etc.) in place to review engagement beyond what platform provides.
Using Google Analytics or Salesforce for attribution and conversion modeling.
Actively publishing, listening, reporting using tools, e.g. Hubspot, Cision, etc.
Process in place for responding to questions, comments and complaints.
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