An accountable marketing system that fits your culture and process.
Phone calls, PPC clicks, organic form fills, email clicks, appointments booked, etc. are all tracked.
The true value of a transactional and lifetime customers should be considered to determine your customer acquisition investment.
Based on key factors such as web pages a person has visited, downloads and content engagement.
Criteria for initial handoff to the sales department.
Sales has qualified and agreed to pursue the lead.
Start small and conduct initial testing in social or other agile medium first to challenge assumptions.
Your sales team is involved in planning and regular check-ins with your marketing team.
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