STIR and partners conducted a national promotion to give away a completely free TV spot for the most deserving cause. We chose End Injury because over 2,500 children die every day from preventable injuries. This spot raises awareness to this epidemic by featuring a young girl making a plea to adults to help keep her safe as she walks through potentially hazardous situations while being oblivious to the dangers around her. The spot rallied support for the CDC and other organizations that banded together under the common name EndInjury.org. Be sure to view the “Making Of: Greater Good TV” video.