19 MAY 2015
Any new web design is an opportunity to start fresh. It’s the perfect time to reevaluate your business goals and hone in on your site’s purpose. Many businesses have an established brand, and those that don’t are keen to develop one so they’re instantly recognizable to clients and prospects alike.
05 MAY 2015
Most brands can't define their true culture. Can yours? If your answer is no, fear not — this is where opportunity lies. Follow these five steps to separate yourself from the pack and develop marketing campaigns with meaningful resonance. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
30 APRIL 2015
Posted under Technology
Today’s digital landscape is centered around the user. Experiences must meet users’ expectations. A mobile-friendly website is quickly emerging as one of these user expectations. How does that affect your current marketing efforts? Is your website mobile-friendly? If not, below are two compelling reasons why your organization must turn your focus to mobile strategy.
21 APRIL 2015
In today’s advertising world, more media components have been added to the mix, and a great campaign relies on more agency players. Below are the key players needed to create an impactful integrated campaign. These are not actual job titles found within an agency, but rather the talents of individuals needed within the team.
14 APRIL 2015
Posted under Disruptive messaging, Featured, Fun, Social Marketing, Social Media, Technology, Tips & Tricks
Live video-streaming apps are the latest trend to sweep the Twittersphere, creating new opportunities for brands to connect with fans. There are two names to know – Meerkat and Periscope. Meerkat enjoyed its moment in the sun after a March debut at the renowned film, interactive and music festival South by Southwest, followed by a surge of popularity among the Twitter masses and celebrities alike.
21:50pm | 05/29/2015
5 marketing lessons from @Disney to emulate via @PRDaily: http://t.co/fJJbNVS4Kb http://t.co/b9W1fAmmWR
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