06 OCTOBER 2015
25 SEPTEMBER 2015
Digital media banners are an integral part of an advertising campaign. They promote product sales, generate awareness of a brand’s story or mission and even stimulate dialogue on social media – all while strengthening brand positioning.
22 SEPTEMBER 2015
17 SEPTEMBER 2015
Political campaigns can serve as a crash course on marketing. They include all the same dynamics of brand positioning that are used in traditional marketing, but the timing is much more condensed and the process is so visible that it illustrates many important marketing lessons.
16 SEPTEMBER 2015
The world of digital marketing continues to grow at an unprecedented rate. That massive growth often results in confusion about terminology. Perhaps the most common confusion is between inbound marketing and email marketing. The two are quite different and a clear understanding of those differences can help determine which program is right for your organization.
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16:03pm | 10/08/2015
How to optimize landing pages to boost social media conversions: http://t.co/JtfZ1ipYhh http://t.co/SucEdqag8l
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