15 JANUARY 2015
Humor. It touches our lives every day, whether we share a joke with each other, watch TV, take in a movie or even listen to the radio. Having a good sense of humor is the distinction of a person who is good hearted and friendly – someone people feel at ease with. It works the same way for brands and companies.
30 DECEMBER 2014
Posted under Ad Agency, Advertising, Content Marketing, Inbound Marketing, Integrated Marketing, Marketing, Marketing Strategy, Social Marketing, Social Media, Technology
It’s that time again – when end-of-year summaries and future prognostications on the trends in the industry are proclaimed. Having been asked what I see for our industry on the horizon, I break with the traditional pablum in that for me, the future trend and stress isn't in the growth of any particular medium.
22 DECEMBER 2014
As I was binge watching one of my favorite new series on Netflix, “Orange is the New Black,” I was suddenly and randomly inspired for the title of this blog post. Data used to be boring and seen in the geek realm as simply binary in nature. But all of those ones and zeros are starting to play big roles in our everyday lives. Binary is not the “data” I am referring to. The data I am talking about is consumer data. Lots of it. All around us, being forever collected, parsed, interpreted and applied. Where does data appear? Why does it exist? More importantly…how do I get my hands on it?
25 NOVEMBER 2014
I recently attended a PRSA Southeastern Wisconsin luncheon featuring Kohler’s communications team. Presenters included Todd Weber, communications director – product PR; Mirjam Lippuner, associate manager – kitchen and bath PR; Anne Smith, APR, corporate PR manager; and Jo Brown, associate Internet content manager. This smart group of public relations and social media pros shared their best practices and tips for conducting successful social media and media relations before, during and after trade shows.
14 NOVEMBER 2014
I recently saw Pearl Jam for the first time, and might I add, it was the best show ever. This year marks the 24th anniversary of the band being together (they’re older than my young, Millennial self) and through the years, the band has learned how to retain their original fan base while attracting new fans, as well. It wasn’t just the music I was in tune with that night – it was the fact that Pearl Jam can actually teach us a lot about marketing.
22:51pm | 01/30/2015
Who’s ready for Sunday? Super Bowl teaser ads here: http://t.co/nyiTmWWaqw http://t.co/fVCoehtteA
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