05 MAY 2015
Most brands can't define their true culture. Can yours? If your answer is no, fear not — this is where opportunity lies. Follow these five steps to separate yourself from the pack and develop marketing campaigns with meaningful resonance. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
30 APRIL 2015
Posted under Technology
Today’s digital landscape is centered around the user. Experiences must meet users’ expectations. A mobile-friendly website is quickly emerging as one of these user expectations. How does that affect your current marketing efforts? Is your website mobile-friendly? If not, below are two compelling reasons why your organization must turn your focus to mobile strategy.
21 APRIL 2015
In today’s advertising world, more media components have been added to the mix, and a great campaign relies on more agency players. Below are the key players needed to create an impactful integrated campaign. These are not actual job titles found within an agency, but rather the talents of individuals needed within the team.
14 APRIL 2015
Posted under Disruptive messaging, Featured, Fun, Social Marketing, Social Media, Technology, Tips & Tricks
Live video-streaming apps are the latest trend to sweep the Twittersphere, creating new opportunities for brands to connect with fans. There are two names to know – Meerkat and Periscope. Meerkat enjoyed its moment in the sun after a March debut at the renowned film, interactive and music festival South by Southwest, followed by a surge of popularity among the Twitter masses and celebrities alike. Not long after, Twitter moved in with its own response to Meerkat — Periscope — and tech bloggers were quick to declare Meerkat dead, although that remains to be seen. In recent weeks, the two apps have seen similar engagement numbers. The race between Meerkat and Periscope continues, but regardless of which app comes out on top, live streaming is a tool brands should keep in mind when mapping out a social media strategy.
09 APRIL 2015
Posted under Ad Agency, Advertising, Brand Marketing, Featured, Marketing, Marketing Strategy, Tips & Tricks
There are many complexities in the marketing world. CMOs need to stay on top of trends and technology, manage a myriad of marketing platforms, juggle internal resources and agencies, and build and execute visionary marketing strategies that integrate them all. But when it comes down to messaging, it’s just so simple.
21:53pm | 05/05/2015
5 bad writing habits to drop right now via @HubSpot @neilpatel: http://t.co/5Lii1tDubU http://t.co/5WmbObvVZx
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