23 JUNE 2015
Social media is a space where brands truly come to life. It's also a space many of us use primarily in our personal lives. We share engagements and new babies on Facebook, filter our family photos on Instagram and dig for the perfect reaction GIFs on Tumblr. When we interact with brands on social media, we expect a personal touch and an engaging voice as we scroll through our news feeds. For brands, the intimate nature of social media creates an opportunity to connect with audiences on a more personal level, but it also presents the risk of alienating followers if a brand doesn't know how to communicate with both fans and critics in a casual setting.
02 JUNE 2015
19 MAY 2015
Any new web design is an opportunity to start fresh. It’s the perfect time to reevaluate your business goals and hone in on your site’s purpose. Many businesses have an established brand, and those that don’t are keen to develop one so they’re instantly recognizable to clients and prospects alike.
05 MAY 2015
Most brands can't define their true culture. Can yours? If your answer is no, fear not — this is where opportunity lies. Follow these five steps to separate yourself from the pack and develop marketing campaigns with meaningful resonance. If you want brilliant marketplace success, you must develop your brand culture and build your marketing plan around it.
30 APRIL 2015
Posted under Technology
Today’s digital landscape is centered around the user. Experiences must meet users’ expectations. A mobile-friendly website is quickly emerging as one of these user expectations. How does that affect your current marketing efforts? Is your website mobile-friendly? If not, below are two compelling reasons why your organization must turn your focus to mobile strategy.
20:18pm | 06/30/2015
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