03 MARCH 2015
Posted under Ad Agency, Advertising, Brand Marketing, Creative, Disruptive messaging, Inbound Marketing, Integrated Marketing, Marketing, Marketing Strategy, Media Relations
The marketing industry prides itself on staying current with cultural trends and on top of communications technologies; yet some of the jargon we use is well behind the curve. Several years ago, as we were working on some self-promotional materials, we innovated by using the term “integrated messaging” to describe what we do. This ties to our unique agency strategy and positioning in an essential way. We, like many advertising agencies, were using the term “creative” to describe our work product. This was a reflexive reference born from the fact that when all that agencies produced was advertising, all of our work was generated by the creative department. But times have changed. And while we pride ourselves on producing some amazing “creative,” we are an integrated shop that also develops myriad other published content. In fact, in some cases, the content needs to be highly factual and credible – anything but creative. We found that using the term “creative” actually encouraged the wrong type of thinking on the part of our staff and our clients.
24 FEBRUARY 2015
Posted under Content Marketing, Inbound Marketing, Marketing Strategy, Social Marketing, Social Media
The new year gives business owners an opportunity to reflect on the past year, then ultimately determine which direction and strategy to take in the upcoming year. Perhaps the goal is more leads, more sales or more website traffic. Those are all admirable goals, but how do you get your company there? The desire to more easily and efficiently manage otherwise complicated digital marketing efforts has led to a new discipline: inbound marketing. Inbound marketing is the idea of creating content with a strategy that appeals to the needs of your prospects and subsequently turning those interested prospects into customers.
10 FEBRUARY 2015
Collaboration between a client’s in-house marketing department and an agency can be a tricky task. Many people in the business think too many cooks in the kitchen creates a messy kitchen. However, when the extra cooks in the creative kitchen bring some perspective and purpose it can be a positive, rewarding experience that creates some amazing work.
02 FEBRUARY 2015
Posted under Advertising, Disruptive messaging, Integrated Marketing, Marketing Strategy, Social Media, Super Bowl Commercials, Super Bowl Marketing Strategies
Super Bowl marketing has become an art form all to itself. This is driven by an unprecedented audience (100 million+) and a level of consumer attention to corporate messaging that is completely unique. As a result, the cost at $4.5 million per :30 spot elevates participating brands to a prestigious club. Advertising in the Super Bowl is a statement that a brand is elite and relevant.
15 JANUARY 2015
Humor. It touches our lives every day, whether we share a joke with each other, watch TV, take in a movie or even listen to the radio. Having a good sense of humor is the distinction of a person who is good hearted and friendly – someone people feel at ease with. It works the same way for brands and companies.
22:47pm | 03/06/2015
Have you seen this 5-second @geico ad? @fastcocreate: http://t.co/IwlJ6MaIEt http://t.co/vRfYA30L6g
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