24 MARCH 2015
The audio world includes many forms these days – streaming radio (Pandora), music subscription services, Spotify, a person’s iTunes library and local FM/AM dial. According to Nielsen’s Audio State of the Media, more than 243 million Americans listen to radio each week. And if your belief is that all those listeners are of an older generation, you’d be incorrect. More than 66 million millennial use radio each week. That’s more than any other demographic. Local radio is as strong as ever, especially in everyone’s favorite demographic.
18 MARCH 2015
If you read my last riveting blog post, you’ll remember that the term “inbound marketing” applies only to the methodology, an idea or approach to generate qualified leads. All the strategies in the world are pointless if we don’t have a way to apply them practically. In this post, I’ll briefly examine the 8 tools that are essential to your inbound marketing program.
03 MARCH 2015
Posted under Ad Agency, Advertising, Brand Marketing, Creative, Disruptive messaging, Inbound Marketing, Integrated Marketing, Marketing, Marketing Strategy, Media Relations
The marketing industry prides itself on staying current with cultural trends and on top of communications technologies; yet some of the jargon we use is well behind the curve. Several years ago, as we were working on some self-promotional materials, we innovated by using the term “integrated messaging” to describe what we do. This ties to our unique agency strategy and positioning in an essential way. We, like many advertising agencies, were using the term “creative” to describe our work product. This was a reflexive reference born from the fact that when all that agencies produced was advertising, all of our work was generated by the creative department. But times have changed. And while we pride ourselves on producing some amazing “creative,” we are an integrated shop that also develops myriad other published content. In fact, in some cases, the content needs to be highly factual and credible – anything but creative. We found that using the term “creative” actually encouraged the wrong type of thinking on the part of our staff and our clients.
24 FEBRUARY 2015
Posted under Content Marketing, Inbound Marketing, Marketing Strategy, Social Marketing, Social Media
The new year gives business owners an opportunity to reflect on the past year, then ultimately determine which direction and strategy to take in the upcoming year. Perhaps the goal is more leads, more sales or more website traffic. Those are all admirable goals, but how do you get your company there? The desire to more easily and efficiently manage otherwise complicated digital marketing efforts has led to a new discipline: inbound marketing. Inbound marketing is the idea of creating content with a strategy that appeals to the needs of your prospects and subsequently turning those interested prospects into customers.
10 FEBRUARY 2015
Collaboration between a client’s in-house marketing department and an agency can be a tricky task. Many people in the business think too many cooks in the kitchen creates a messy kitchen. However, when the extra cooks in the creative kitchen bring some perspective and purpose it can be a positive, rewarding experience that creates some amazing work.
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21:29pm | 04/01/2015
RT @cousinssubs: No fooling here ... just a MADE TO ORDER Cheese Steak! #AprilFoolsDay http://t.co/7PdDhMUZC4
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