18 AUGUST 2015
The most frequent question I get asked by people both inside and out of the marketing industry is, “So, how do you come up with all those ideas?” I’m sure most people in this profession have been asked the same thing. And for a number of years, I’m not sure that I had the best answer. I could have told people what they want to hear – that just like in Mad Men, all it takes is six Manhattans, a pack of cigarettes, a little bit of luck and BAM! You have yourself an idea!
11 AUGUST 2015
Marketing and advertising professionals need to forever change the convention of how they define target audiences. There is no longer an application where a broad definition such as “women, 18-54 years old” makes any sense.
28 JULY 2015
Posted under Ad Agency, Advertising, Brand Strategy, Integrated Marketing, Marketing, Marketing Strategy, Uncategorized
In a world of instant gratification, ever-changing consumer sentiments and a 24-hour news cycle, the new is quickly becoming the old. It is imperative that we as marketers understand the importance of not only planning for the beginning of a product or service lifecycle, but also the stages thereafter.
21 JULY 2015
As a marketer, you know the old adage that it costs a lot less to keep the customers you have than to go out and find new ones. But does the thought of developing a loyalty program send you to a vision of points-based games and rewards? Not all loyalty programs are the same.
07 JULY 2015
Posted under Ad Agency, Advertising, Brand Marketing, Brand Strategy, Creative, Disruptive messaging, Integrated Marketing, Marketing, Marketing Strategy, Media Relations, PR, Uncategorized
Leverage isn’t created by accident. It takes shrewd planning. In our business, this is accomplished in a variety of ways, but it always comes back to developing a heightened understanding of the customer and their needs.
16:04pm | 09/01/2015
We had so much fun putting together this video for MATC! Check it out: http://t.co/OklD7khG66 http://t.co/yL2z0eZfo3
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