21 APRIL 2015
In today’s advertising world, more media components have been added to the mix, and a great campaign relies on more agency players. Below are the key players needed to create an impactful integrated campaign. These are not actual job titles found within an agency, but rather the talents of individuals needed within the team.
14 APRIL 2015
Posted under Disruptive messaging, Featured, Fun, Social Marketing, Social Media, Technology, Tips & Tricks
Live video-streaming apps are the latest trend to sweep the Twittersphere, creating new opportunities for brands to connect with fans. There are two names to know – Meerkat and Periscope. Meerkat enjoyed its moment in the sun after a March debut at the renowned film, interactive and music festival South by Southwest, followed by a surge of popularity among the Twitter masses and celebrities alike. Not long after, Twitter moved in with its own response to Meerkat — Periscope — and tech bloggers were quick to declare Meerkat dead, although that remains to be seen. In recent weeks, the two apps have seen similar engagement numbers. The race between Meerkat and Periscope continues, but regardless of which app comes out on top, live streaming is a tool brands should keep in mind when mapping out a social media strategy.
09 APRIL 2015
Posted under Ad Agency, Advertising, Brand Marketing, Featured, Marketing, Marketing Strategy, Tips & Tricks
There are many complexities in the marketing world. CMOs need to stay on top of trends and technology, manage a myriad of marketing platforms, juggle internal resources and agencies, and build and execute visionary marketing strategies that integrate them all. But when it comes down to messaging, it’s just so simple.
24 MARCH 2015
The audio world includes many forms these days – streaming radio (Pandora), music subscription services, Spotify, a person’s iTunes library and local FM/AM dial. According to Nielsen’s Audio State of the Media, more than 243 million Americans listen to radio each week. And if your belief is that all those listeners are of an older generation, you’d be incorrect. More than 66 million millennial use radio each week. That’s more than any other demographic. Local radio is as strong as ever, especially in everyone’s favorite demographic.
18 MARCH 2015
If you read my last riveting blog post, you’ll remember that the term “inbound marketing” applies only to the methodology, an idea or approach to generate qualified leads. All the strategies in the world are pointless if we don’t have a way to apply them practically. In this post, I’ll briefly examine the 8 tools that are essential to your inbound marketing program.
21:49pm | 04/26/2015
Changes to Facebook algorithm mean you'll see more content from friends and less from brands: http://t.co/f0wzMnsTNB via @verge
Get In Touch With Us
135 West Wells Street Suite 800 Milwaukee, WI 53203