STIR ENEWS 2.3 November 2011

2011: A Very Good Year

2011 has been a whirlwind. We’ve moved into a new space, updated our brand, won some terrific new business, added staff and produced some amazing work. Actually, too much work to share with you in one email – we’ll send you another shortly. Our clients are all having a good year. Here's to hoping that we all finish strongly!

Cousins Subs Orders Up A STIR.

We're very pleased to be the new agency of record for Cousins Subs. We are in the midst of designing a highly integrated plan that will utilize broadcast, direct mail, digital, social, PR and promotions. The work will project a new, more engaging image for our favorite restaurant chain. There are a lot of exciting things going on at Cousins Subs. We'll share the new campaign with you in January.

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Blue Ribbon For Wisconsin State Fair.

New creative work for the State Fair produced the best possible result: a 5% increase in attendance for the second straight year. Once again, collaborating with their talented staff we developed a new TV ad that featured some delicious talent. The extended, viral version of the spot had over 7,000 views on YouTube. Take a peek behind the scenes at the making of "Casual Friday."

See State Fair 2011 TV >

One Hot Social / Event Marketing Campaign.

For the State Fair, we also staged the First Jalapeno Olympiad (Jalapeno eating contest) as an ethnic social marketing outreach to the Hispanic community. Eight Mexican restaurants crowned their individual champions at events we staged, and the winners had a three-minute chow down at the State Fair. The campaign was an enormous success with nine events, over 470,000 social marketing impressions. Posters were featured on Communication Arts and Ads of the World.

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The Birth of a Brand.

Earlier this year, two young entrepreneurs had an idea. We worked with them to bring their idea to life and launched Top Tier Legal Group – soon to be a household name in Southeastern Wisconsin. STIR developed plans, sales materials, web site, TV and radio spots as well as coordinated their digital and direct response campaign. Next up, national roll-out. If you need a good lawyer, this is your best option.

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